Skip to main content

Humble Bundle wants Twitch streamers to promote bundles

humble bundle partners humblebundle header
Being a Twitch Streamer may become a hot commodity, as Humble Bundle, the charity-driven gaming bundle service, wants to work with streamers to promote bundles.

Humble Bundle has just announced the Humble Partners program that will allow streamers to promote bundles by offering some streamers the chance to receive some revenue.

Related Videos

The program is currently in beta, and will allow certain streamers to promote a special link that will cause them to be embedded into a Humble Bundle. And in normal Humble Bundle fashion, users will be able to choose what amount of their proceeds will go to which cause.

“We are running this program for a limited time with just a few partners to iron out all of the kinks” said Humble Bundle in a press release. “If everything goes well, we hope to roll this out on a larger scale soon.”

Because streamers will be hawking someone else’s product, transparency will be key. “Nothing is hidden. If you are supporting a partner, you’ll see it plainly at the top of the bundle page, and the URL includes the partner’s name.”

“It’s exciting to see Humble Bundles expand their reach and concepts beyond just games and prizes” said Mychal “Trihex” Jefferson, a popular Twitch streamer and Yoshi’s Island speedrunner. “I think if they kept bundled as ‘product-oriented’ luring, it furthers the strength of bundles,” he added, but “subscriptions (especially to those who wouldn’t consider it otherwise) are way more enticing, to me.”

For Humble Bundle, this sounds like a win-win. “Of course the best thing about Humble partners is that it supports the same great games and charities you’ve grown to love … and now, optionally, your favorite YouTube, Twitch, or online personality.”

While it may make sense for struggling online personalities or those with focused audiences to promote Humble partners, people might be more upset if major, multi-millionaire streamers like PewDiePie started promoting bundles.

It will be interesting to see how the gaming community reacts. Applications are now open to become a Humble Partner.

Editors' Recommendations

Streaming superstar Ninja returns to Twitch exclusively
Team Shroud at TwitchCon Doritos

Ninja is back on Twitch.

A little over a year after leaving the platform to stream on the now-shuttered Mixer, streaming superstar Tyler "Ninja" Blevins revealed Thursday that he will return to Twitch — exclusively.

Read more
Popular streamer Shroud goes back to Twitch, signs exclusive deal
twitchcon team shroud wins call of duty blackout doritos bowl mem 3

Michael “Shroud” Grzesiek is one of the most popular streamers on the internet, and on August 11, he announced that he was returning to Twitch with an exclusive agreement.

“I am so excited to be able to announce my return to Twitch and more importantly get back to streaming. Twitch is where I was able to first turn my passion for streaming into a successful career - and it is all due to my incredible and loyal fanbase,” Shroud said in a release. “As I was exploring options, I realized that there was no better place than Twitch to engage with the best and most loyal gaming community worldwide. I am also excited to relaunch my channel with a new look and logo that I know my fans will love. I’m back, baby!”

Read more
Twitch severs ties with Super Smash Bros. streamer ZeRo

Twitch banned streamer Gonzalo "ZeRo" Barrios, known for his involvement in the Super Smash Bros. community, from the platform indefinitely following his admission of sexually harassing minors.

Barrios' Twitch ban comes after he was booted from streaming platform Facebook Gaming and e-sports team Tempo Storm following multiple allegations of sexual misconduct against minors. Barrios was accused of sending explicit messages to victims Jackie “Jisu” Choe and Twitter user Katie, who didn't give her last name on the social media platform, for which he apologized and claimed his abuse as a child impacted his decisions.

Read more