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Hisense’s massive new 100-inch QLED TV is shockingly affordable

Hisense U76N 100-inch QLED 4K TV.

When Hisense announced its new 100-inch, 4K QLED U76N at CES 2024, we knew that when it finally arrived in stores, it would challenge our notions of what a 100-inch TV should cost. That day arrived on January 24, and even we weren’t prepared for the U76N’s price — the massive screen launched with a massive 40% discount, bringing the price of the U76N from a regular $5,000 down to $3,000. But then on January 26, another shocker: Best Buy dropped the price by another $1,000. Yes, this 100-inch 4K QLED TV is now $2,000.

Even at $3,000, there was effectively no competition for this size of TV. The closest we could find was TCL’s 98-inch S-Series, which is currently on sale for $2,000. And while an additional $1,000 in savings is nothing to be sneezed at, it’s worth noting that not only is the S-Series a wee bit smaller, but it’s also not a QLED TV — the S-Series uses a conventional LED backlight without the color and brightness enhancements offered through the use of quantum dots. But now that the U76N is the same price, it’s an absolute no-brainer.

Needless to say, Hisense is promoting the big TV for the big gamethis year’s Super Bowl is around the corner — and hoping to steal some of TCL’s thunder (TCL is currently the official TV partner of the NFL). The U76N should be ideal for watching football and just about any other kind of content you can throw at it.

In addition to its massive size, the U76N has a 144Hz native refresh rate, FreeSync Premium Pro, Filmmaker Mode, IMAX Enhanced, Dolby Vision IQ, and Dolby Atmos.

On the connectivity side, the U76N has four HDMI 2.1 ports (two of which can support 4K at 144Hz), Wi-Fi 6e, Apple AirPlay, Google Chromecast built-in, and it’s compatible with WiSA’s SoundSend technology if you want to connect the TV wirelessly to WiSA-compatible speakers.

The whole system is controlled by Google TV, and there’s an onboard ATSC 3.0 (NextGen TV) tuner, which will future-proof your over-the-air TV needs for years to come.

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Simon Cohen
Contributing Editor, A/V
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like…
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