LG priced its 2018 TVs and OLED just got more affordable

LG 2018 TV

LG’s models were among the most impressive TVs we saw at CES 2018, but the company didn’t go into many details about the overall lineup that we should expect this year. That has changed now as on March 6, the company unveiled its entire 2018 premium TV lineup at an event in Seoul, South Korea. We’ve got all the information below, but if you’re just interested in prices and screen sizes, see the table at the end of the article.

While all the TVs announced today are premium, the cream of the 2018 LG TV crop are the OLED models, which include the W8, G8, E8, C8, and B8. The top-of-the-line W8 is the newest model of LG’s wallpaper TV and will be available in 77-inch and 65-inch screen sizes. While last year’s W7 model was fantastic on its own, the W8 features improved processing thanks to LG’s Alpha 9 processor, which supports high dynamic range (HDR), native 4K/120 frames-per-second content and features improved algorithms for clearer picture quality. Like last year’s model, Dolby Atmos is included for fantastic sound from the integrated sound bar with nothing else to add.  The 77-inch model of the W8 will sell for $15,000 and will be available beginning the week of April 16, while the 65-inch model will retail for $7,000 starting the week of July 16.

LG 2018 premium TV lineup header

All the other OLED models also feature Dolby Atmos and use the Alpha 9 processor as well, aside from the B8 which uses the Alpha 7 found in last year’s models. As with the W8, high dynamic range (HDR) is supported, including Dolby Vision and Hybrid Log Gamma (HLG).

The 77-inch C8 model will sell for $9,000 and will be available starting the week of April 12, while the 65-inch and 55-inch models will sell for $3,500 and $2,500 respectively, and will be available later this month beginning March 19. The E8 series will be offered in 65-inch and 55-inch options, which sell for $4,500 and $3,500 respectively, and will be available starting the week of April 2. Other models are available in the G8 and the B8 series, which will be available in 65-inch and 55-inch varieties. So far, no pricing or availability information is available for either of those two options.

OLED might be the brightest star of the show, but LG’s Super UHD models show that you can still get an amazing picture out of an LCD screen. These models use LG’s Nano Cell technology and Full-Array Local Dimming to ensure black levels that approach the ranks of LG’s OLED TVs, with improved shadow details and wider viewing angles than last year’s models. Like the OLED models, the Super UHD TVs support HDR including Dolby Vision and HLG, as well as Dolby Atmos.

Model Screen Size Price
W8 77-inch $15,000
W8 65-inch $7,000
C8 77-inch $9,000
C8 65-inch $3,500
C8 55-inch $2,500
E8 65-inch $4,500
E8 55-inch $3,500
SK9500 65-inch $2,700
SK9000 65-inch $2,200
SK9000 55-inch $1,600
SK8000 75-inch $2,700
SK8000 65-inch $2,000
SK8000 55-inch $1,200
SK8000 49-inch $1,000

These TVs will be available in nine different sizes ranging from 49 to 75 inches across three different series. The SK9500 series consists of a single 65-inch model that will sell for $2,700 and will go on sale beginning later this month on March 19. The SK9000 series will be available even sooner, with 65-inch and 55-inch models selling for $2,200 and $1,600 respectively and going on sale next week. There are four models in the SK8000 series, with the largest being a 75-inch model that sells for $2,700 and will hit stores the week of April 23. Both the 65-inch and 55-inch models will go on sale the week of April 2, selling for $2,000 and $1,200, respectively. Finally, the 49-inch model will sell for $1,000 beginning the week of May 7.

Unsurprisingly given LG’s recent focus on artificial intelligence, as reflected in its ThinQ platform, these new TVs are packed with A.I.-driven features. Natural Language Processing (NLP) lets viewers control their TVs with phrases like “search for this movie’s soundtrack” or “turn off the TV when this program is over,” without having to specify the name of the movie they’re watching or the exact time they want the TV to turn off. This is powered by LG’s Deep ThinQ deep learning platform and will be available in 14 countries including the United States, Canada, Mexico, and the United Kingdom.

Updated on March 6: Added pricing and availability information.