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Sharp’s promised Roku OLED TV is now available and deeply discounted

By Simon Cohen Published November 15, 2023

Sharp Roku TV OLED 4K UHD. — Sharp

In January 2023, Sharp surprised many observers by announcing its return to the North American TV market — and then surprised us again by saying it intended to launch the first OLED TV powered by Roku. True to its word, you can now buy the Sharp Roku TV OLED 4K Ultra HD in 55- and 65-inch screen sizes, each of which has already been discounted for Black Friday sales.

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Normally $1,900 for the 55-inch model and $2,500 for the 65-inch screen size (very similar prices to what LG asks for its 55- and 65-inch LG C3 OLED), the new Sharp OLED TVs are now $1,500 and $2,000, respectively.

Sharp Roku TV OLED 4K UHD. — Sharp

As you’d expect from a Roku TV, the Sharp OLED models feature an included voice remote and compatibility with Apple AirPlay, Apple Home, Amazon Alexa, and Google Home devices. But because these are OLED TVs, you get a few extra features you might not find on other Roku TVs, such as:

HDR10 and HLG
Dolby Vision IQ, which responds to ambient light
Auto low-latency mode (ALLM) for gaming
A native 120Hz panel
Variable refresh rate (VRR) on all four HDMI inputs
HDMI ARC/eARC
Two USB 2.0 ports
A 30-watt sound system with Dolby Atmos

Sharp Roku TV OLED 4K UHD back panel. — Sharp

At the same time that Sharp announced its OLED TV ambitions, it also said it would debut a new mini-LED-powered model called the Sharp XLED, which it claimed would combine the best parts of LCD TV and OLED TV. The XLED debuted earlier in 2023, but Digital Trends has yet to review it. We’re as curious as you are about how it compares to Sharp’s OLED TV, and how the Sharp OLED TV compares to top OLED models from LG, Sony, and Samsung — hopefully we’ll be able to satisfy that curiosity soon.

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Contributing Editor, A/V

Simon Cohen is a contributing editor to Digital Trends' Audio/Video section, where he obsesses over the latest wireless…

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The LG OLED T hits the U.S. and can be yours — for $60,000

The LG Signature OLED T, with its contrast screen not quite halfway unfurled.

It was a wow moment when we all saw the transparent LG Signature OLED T in a suite at CES 2024, and then the following day as it was rolled on to the stage during LG's press conference. Now you can wake up to that wonder every morning, as the OLED T is now available from select retailers including Best Buy, Video & Audio Center, and LG.com -- for a cool $60,000.

Sure, at that price it isn't something most of us will ever have in our home, but that doesn't take away from how stunning and technologically innovative the OLED T is. In transparent mode, the 77-inch TV can be an Always-On-Display -- a feature LG calls T-Objet -- and act as a transparent digital canvas to show artwork or photos. The effect makes it look as though what's on screen is floating in air.

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How is this possible? Sansui’s 55-inch 4K OLED TV is only $600

Sansui 55-inch OLED TV

You're going to have to give me a minute to pick my jaw up off the floor. See, my colleague Caleb Denison just sent me a message and I'm still in disbelief: "Guys, Walmart has the Sansui OLED at $600 right now -- which is just bonkers." And he's right on all counts. Walmart (and Amazon) do indeed have Sansui's new 55-inch 4K OLED TV, and it is currently selling for $600, and yes, this is bonkers.

Unboxing the New Sansui 55-Inch OLED TV

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What is 4K? Everything you need to know about 4K Ultra HD

LG G4 OLED

If you’ve shopped for a new TV, monitor, laptop, or game console over the last decade or so, you’ve probably seen the phrase “4K UHD” on most web pages, ads, and product boxes you’ve come across. Quite simply, this refers to a specific screen resolution -- 3840 x 2160 -- which is four times (hence the “4”) the amount of pixels you’d find on a non-4K display.

At this point in time, 4K displays have been mainstream for quite a while, to the point that most new televisions use 4K panels instead of 1080p (or 720p) ones. But this is merely scratching the surface. There’s a lot more to a 4K TV than just a boatload of pixels though, so let’s strap on the scuba gear and dive a little deeper, shall we? We may even learn a thing or two about 8K TVs as we swim toward the bottom.
What is 4K Ultra HD?
4K Ultra HD is the name assigned to a screen with a resolution that's four times that of a Full HD (1080p) TV. That translates to 8 million pixels being crammed into the same space in which a Full HD TV fits just 2 million -- achieved by making each pixel four times smaller. The result for the average viewer? A clearer image, more accurate color, and with most new TV sets, High Dynamic Range, or HDR (more on that in a bit).