Netflix expands its horizons with a SiriusXM comedy channel … and a magazine?

Netflix has decided to broaden its horizons, dipping its toes into two more forms of media, launching a full-time radio channel on SiriusXM, as well as planning a free print publication (yes, you read that right) to promote its video production efforts.

The new radio channel, which will be called Netflix Is A Joke, makes the most logical sense the two endeavors on its face, given that the streaming giant has longstanding partnerships with a number of big-name standup comedians. In fact, much of the content for the channel will be recycled from filmed specials, including sections of performances by Chris Rock, Dave Chappelle, Ellen DeGeneres, and Jerry Seinfeld, among numerous other big names.

SiriusXM is the perfect radio-style platform for the service, given that its subscribers tend to veer a bit older in age than Netflix’s average audiences, and that the platform boasts massive subscriber numbers across the United States. In effect, Netflix is essentially partnering to create content-based ads for its online comedy specials.

What might baffle those who keep tabs on Netflix’s business practices is the second endeavor. The company has decided to create Wide, a 100-plus page print publication that will feature interviews, essays, and features surrounding the people and actors who work on its TV shows and films.

The oddest part? The publication won’t be for sale. Instead, it will be distributed around Hollywood in June, when the TV academy nominates productions for Emmy awards.

Essentially, the entire publication can be considered a PR move, designed to bring attention to the vast array of Netflix-produced shows that might not be on typical awards voters’ radars. After all, the company released around 700 TV shows, movies, documentaries, comedy specials, and animations in the past year alone. Wide will be helmed by Krista Smith, an editor from popular magazine Vanity Fair.

Netflix claims to have invested significantly in “some of the most talented and sought after writers and photographers, thinkers and creatives, to make the inaugural issue of Wide,” according to emails sent to Bloomberg.

Whether or not the print publication will help Netflix earn any more nominations or awards remains to be seen, but, as they say, there’s no such thing as bad press — even if it may seem antiquated in the streaming age. It should be interesting, at least, for readers to discover shows they might not otherwise have heard about among Netflix’s most award-ready films and TV shows.

Wide will be released in June, while the new SiriusXM channel Netflix is a Joke is slated to premiere April 15, 2019.

Home Theater

Amazon’s free Spotify competitor is here. Just ask Alexa

Just ask Alexa to play your favorite song. Amazon has launched a free, ad-based music streaming service to compete with Spotify's free tier on its popular Echo devices, aiming to bolster subscriptions to Amazon Music Unlimited.
Movies & TV

Netflix vs. Hulu: Which streaming service is right for you?

Netflix and Hulu are two of the biggest names in streaming entertainment. Our guide will help you decide which streaming service has the content you want and the best value for your limited budget.
Movies & TV

The best shows on Netflix right now (April 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Movies & TV

From comedies to biopics, these are the best movies about music and musicians

The best movies about music range from hilarious comedies to powerful and informative biopics that illuminate the world of sonic expression from all possible angles. Here are our current favorites.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Home Theater

Still listening on tinny, muffled TV speakers? Try one of our favorite soundbars

You no longer have to sacrifice sound for size when selecting home audio equipment. Check out our picks for the best soundbars, whether you're looking for budget options, pure power, smarts, or tons of features.
Product Review

Now that every speaker has Alexa, don't you want the best? Get the Sonos One

To compete in the smart speaker space, Sonos could have just made a better-sounding Alexa speaker. But the company has a reputation to uphold, and went much further. Our Sonos One Review reveals how Sonos does Alexa better than Amazon.
Deals

Walmart deal drops the price of the 55-inch TCL 4K Roku smart TV to just $338

Was last weekend's Game of Thrones streaming experience lacking? Look no further than this 55-inch TCL TV, which features built-in Roku functionality, and can be had at Walmart for just $338.
Music

YouTube Red is now YouTube Premium. What's changed, and should you subscribe?

Thanks to Google, YouTube Red is now YouTube Premium. We explain what exactly a YouTube Premium subscription gets you, how much it costs, and break down if it's a good choice for you.
Product Review

It sounds like a Sonos, but the Beam pulls one trick none of its siblings can

Sonos makes really good surround sound speakers for home theaters, but they’re expensive. A cheaper model with great sound would be a win. The Sonos Beam is that speaker, but were too many corners cut to make a more affordable product?
Deals

Take a gander at the best deals on 4K TVs for April 2019

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.
Movies & TV

The best movies on Netflix in March, from Buster Scruggs to Roma

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Deals

Get some bud-green Master and Dynamic wireless headphones for $50 off this 420

Looking for the best possible audio experience to pair with your favorite herb? Master and Dynamic has announced a special 420 edition of its gorgeous on-ear and over-ear headphones, which will be available for $50 off this 4/20.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robots that eat landmines and clean your floors

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!