Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Peacock is raising its prices this summer

The Peacock app icon on Apple TV.
Phil Nickinson / Digital Trends

Don’t act surprised. Don’t act is if you’re shocked that Peacock — the streaming service from NBCUniversal that’s home to the larger NBC universe, the wildly popular Premier League, and the 2024 Summer Olympics — is increasing its prices just in time for a major sporting event.

Because it’s happening.

Peacock’s two plans will become more expensive for new subscribers on July 18. Existing subscribers will see the increase arrive August 17. That timing is important because it means you can save a couple bucks ahead of the Paris Olympic Games, the opening ceremony of shicj is scheduled for July 26, provided that you’ve subscribed to Peacock ahead of the middle of the month.

Here’s how the pricing breaks down:

  • Peacock Premium (with ads): Increasing from $6 a month to $8 a month, or $80 a year.
  • Peacock Premium Plus (no ads): Increasing from $12 a month to $14 a month, or $140 a year.

“Clearly, Peacock has been on a great trajectory since our launch four years ago,” Comcast President Michael Cavanagh said on the company’s first-quarter earnings call on April 25. He touted the importance of sports to the service, including more than 5,000 hours of live coverage on the way from Paris this summer. And that’ll be followed by college football, the NFL games on Sunday Night Football, and that league’s first opening night game from Brazil, exclusively on Peacock. And adding to the sports exclusives are major streaming events like Oppenheimer and The Holdovers.

The price increases should not surprise anyone. Peacock has been on the less-expensive side of the ledger since its launch, and another price increase certainly was inevitable. Peacock continues to lose money for owner Comcast, though.

Peacock, which is available on every major connected platform and in a web browser, has 34 million paid subscribers as of March 31, 2024, up from 31 million at the end of 2023, and up 55% compared to the first quarter of 2023.

Editors' Recommendations

Phil Nickinson
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
Why you can ignore those ‘streaming vs. cable price’ stories
App icons on the Apple TV homescreen.

There’s been a rash of stories of late that declare “streaming” (I’ll explain the quotes shortly) dead because it costs more than cable. You can ignore those stories. And there’s been a bevy of stories in response debunking those stories because contrarianism is sexy, and because bad facts deserve to be called out. But you can ignore those stories, too.

None of them matters. First, because lumping all “streaming” (this is where the quotes come in) into the same bunch is lazy and dumb. All video is “streaming.” If you watch Netflix, you’re “streaming.” If you watch YouTube TV or Sling — or any of the newfangled free streaming services — you’re “streaming.” If you rent a movie from iTunes or Amazon or Google or wherever, you’re “streaming.” Digital bits make their way into your home and are decoded by a little electronic doodad and then presented on your TV or computer or phone. By the way, “cable” also takes digital bits and feeds them into your home before decoding them with a little electronic doodad (often doing so with a far inferior user experience), just in a somewhat different manner, insofar as the bits and bytes are concerned. So we’re sort of splitting hairs here.

Read more
Netflix kills Basic plan in U.S., U.K. as ads bring in more revenue
The Netflix logo in app.

Netflix has pared down its subscription options, starting with accounts in the U.S. and U.K. As noted by U.K. site CordBusters, the $10-a-month Basic plan is no more, at least for new subscribers. That option got you the ability to watch ad-free on a single device,  limited to 720p resolution.

The move isn't unprecedented — Netflix quietly did the same thing in Canada in June. On its pricing page, Netflix says that the change affects new and returning members. Current subscribers of the Basic plan can keep it "until you change plans or cancel your account."

Read more
It’s going to be more expensive to stream Yellowstone
The Peacock TV app.

Peacock — the streaming service owned by NBCUniversal — is increasing its prices in August. Peacock Premium keeps advertising and is going from $5 a month to $6 a month. The (mostly) ad-free Peacock Premium Plus is going from $10 a month to $12 a month.

The new rates take effect immediately for new subscribers, and August 17 for anyone already subscribed. Peacock is said to be alerting customers, and the change also has been made apparent on Peacock account pages.

Read more