Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Samsung Freestyle is an $899 portable projector for the TikTok era

Portable projectors aren’t exactly new. There’s been a plethora of them over the years, to varying degrees of mediocrity. Samsung’s hoping to change that at CES 2022 with the Freestyle, a portable projector that doesn’t necessarily aim to be at the center of your living room and home theater experience, but rather in the middle of the good times that go on outside of it.

The $899 Freestyle looks like an upward-firing floor light. And if it’s pointed toward the ceiling, or wall, that’s a pretty apt description, as it’s capable of a 1080p projection ranging from 30 inches to 100 inches, all powered by Samsung’s Tizen-based smart TV experience. It’s lightweight at 1.83 pounds, which means it almost certainly feels as portable as it looks. So you can hop from one kid’s bedroom to another, or pull sleeping bags into the living room and fire up a movie on the ceiling. (Which is the sort of thing you do if you have this sort of product and kids.)

Samsung Freestyle projector.

“The Freestyle is a one-of-a-kind projector geared toward ultimate versatility and flexibility to meet the consumers’ changing lifestyles,” Simon Sung, executive vice president and head of the sales and marketing team for the visual display business at Samsung Electronics, said in a press release. “Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.”

Watch Samsung’s promo video for the Freestyle and you get a better sense of what Sung means means. The Freestyle isn’t meant to be kept in just a single spot. If that’s not evident enough by the fact that it’s powered by a removable USB-C, the promo video shows energetic young people running around and having all kinds of fun with a Freestyle. While that may be unthinkable to those of a certain age, it’s also the sort of thing that’s catnip to creators. Showing video on your friend’s sweater? Sold. Projecting a tiger on the wall? Totally.

And then there’s the matter of accessories. A lens cap turns the Freestyle into a colored, constant source of ambient light. An optional waterproof case and portable battery keep things protected and powered while you’re away from home and creating content. Or watching videos, for that matter. Samsung says the Freestyle also is compatible with USB-PD and 50-watt/20-volt output or above.

That’s the normal stuff, though. There’s also an adapter that allows you to connect the Freestyle to an E26 light socket.

On the audio front, Samsung is promising 360-degree sound — and it’ll sync up with the aforementioned mood lighting somehow. (Samsung didn’t say what music apps might be supported.) And you can control things with your voice — don’t worry, there’s a physical microphone switch if that just isn’t your thing — or use Google Assistant, Amazon Alexa, or Samsung’s Bixby assistants.

The Freestyle will be available for pre-order in the United States starting on January 4 and will hit other markets worldwide in the coming months.

Editors' Recommendations

Phil Nickinson
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
Why Samsung built an NFT aggregator into its new TVs
Samsung NFT aggregator.

It's easy to read Samsung's CES 2022 press release and scoff. Maybe it's at the images of beautiful TVs you probably can't pay for affixed to designer concrete walls in impeccable homes that you most certainly can't afford. Or perhaps it's the models doing model things in those impeccable (and impeccably lit) homes. Or maybe it's the idea of a remote control without batteries. (Which almost certainly isn't actually how that works, but that's neither here nor there.)

Or, perhaps, it's the idea of an "NFT aggregation platform" being built into the television. It sounds insane -- baking something that most people don't understand, let alone engage in -- into a TV. Most of us can't even describe what a non-fungible token is, let alone tell someone how to go get one. It's a multi-layered process that's far more difficult than taking a screenshot of something you saw on Instagram and then sticking it up on your TV.

Read more
Samsung looks for an ‘Age of Togetherness’ with new Frame, Neo QLED TVs
Samsung Micro LED 2022.

Samsung kicks off CES 2022 doing what Samsung does best -- taking its line of many televisions, already great in their own right, and kicking things up yet another notch. Smarter, brighter, better, easier to use -- all the things that make a TV more than a TV in an era in which we're spending more time in front of the TV than ever.

On the front side of things is a new home screen, "a testament to our vision for the future of TVs." Samsung is paring things down to three main hubs -- a Media Screen, a Gaming Hub, and Ambient Mode. They're mostly self-explanatory. If it's something you're going to watch (via Samsung's built-in apps, anyway), you'll get to it from the Media Screen. The Gaming Hub gets you into your cloud-based gaming services and consoles and works with existing third-party controllers and headsets. And the Ambient Mode makes it easier than ever to have something pleasant on the screen when you're not actively watching or playing something. That includes art, or photos, or even NFTs, because it's 2022 and it's all about non-fungible tokens, apparently.

Read more
Samsung reveals 76-inch MicroLED, adds TikTok to all of its 2021 TVs
2021 Samsung MicroLED TV

Today, at its virtual Unbox & Discover 2021 event, Samsung formally announced its entire line of 2021 TVs and soundbars, and shared news that it will be bringing a 76-inch version of its MicroLED TV to the U.S. market "in the future." The company reiterated many of its previously announced models and specs, including 8K and 4K Neo QLED TVs featuring Mini-LED backlights and a new, full-sun version of its Terrace outdoor TV. Samsung also said it plans to roll out support for TikTok on all of its 2021 smart TVs later this year. Here's everything Samsung announced.
MicroLED TV gets smaller

One of the biggest pieces of news coming out of CES 2021 was Samsung's announcement that its MicroLED technology had moved from being a display that could only be installed by professionals -- and at very large sizes -- to a fully self-contained TV that anyone (with enough money) could buy and set up themselves.

Read more