Skip to main content

Evolving Effie ironing machine will soon get wrinkles out of pants, too

We’ve been writing about this gizmo named Effie for nearly two years now — it’s a home device built by a British startup that’s designed to take the pain out of ironing. This relatively small device on wheels can reportedly iron up to a dozen different items of clothing at once.

Just put items on hangers on Effie, which irons clothes by contracting them and pressing the creases out, simulating the steam iron process. (Ironing is a thing your mother used to do to your father’s suits before he went to work at the bank, for you younger folks who are part of the gig economy and wear shorts to work like the rest of us).

Related Videos
Meet Effie, The Automated Ironing Machine

The clothes need to be on specially designed hangers, although the company promises to deliver those along with the device. A press of a single button gets the process started, and the device stops itself when the job is done. Effie is claimed to reduce time spent on ironing by up to 95 percent.

It’s not here yet, but we’ve received an update about the product’s development from the crew behind it. The device, invented by British engineers Rohan Kamdar and Trevor Kerth, is apparently now able to iron a wider variety of shirt styles, rather than just the business suit-type shirts that most people wear to work.

“We have been working incredibly hard to ensure that the Effie is able to iron as many different shirt sizes, cuts, shapes, materials, and colors as possible, without you, the user, having to tell it what you’ve put into it,” the developers tell Digital Trends. “If you think about the number of actions you have to perform to iron a shirt, you’ll start to realize what a huge step this is for us.”

If you think that’s exciting, wait until you hear about pants. The engineers are also working to make the Effie automatic ironing machine more versatile by teaching it to iron other forms of clothing, such as trousers.

The device irons using a patent-pending method to directly pull the wrinkles out of clothes. Eventually, Effie is meant to be able to iron shirts, pants, T-shirts, blouses, short dresses, bedsheets, towels, and pillow cases, as well dry socks, underwear and other peripherals. It takes three minutes to iron a batch of items, up to 12 at a time, and six minutes to dry and iron them.

The engineers employed a bunch of new technologies, including 3D printing, acrylic laser cutting, and plastic vacuum forming, to make their prototype, and the founders just sent us a new picture of Effie’s design evolution over the last couple of years.

You can sign up for updates at the company’s site. It doesn’t look like the company is looking for crowdsourcing funds at this point. but we’ll keep you posted if that changes. The company’s current FAQ says that they expect it to be on the market by late 2019, but considering it’s been in the works for nearly four years now, be cautious in pre-ordering products that haven’t proven they’re real yet. We’ll keep you posted.

Editors' Recommendations

Toshiba is getting out of the laptop business after 35 years
Toshiba Z20T

Japanese tech giant Toshiba will no longer make laptops after more than three decades in the business, the company has announced.

On August 4, Toshiba transferred its last outstanding share in Dynabook Inc., its laptop computing arm, to Sharp, another Japanese electronics corporation.

Read more
Another Ubisoft executive is out following sexual harassment allegations
ubisoft sexual abuse allegations response logo 2018 version

Yet another Ubisoft executive has left the company after several employees accused him of sexual harassment and misconduct.

Tommy François, who served as Ubisoft's vice president of editorial and creative services, left the company last week, Business Insider confirmed, after obtaining an internal email from Ubisoft CEO Yves Guillemot. Although Guillemot didn't comment on the reasons for François' departure, it came just a week after Business Insider recounted reports from both current and former Ubisoft employees, who said the executive would comment on female colleagues' appearances and inappropriately massaged co-workers. He also discussed masturbating during a 2016 business trip to Montreal, the employees told Business Insider.

Read more
And the brands played on: How the Facebook ad boycott fizzled out
facebook hacked

The ad boycott against Facebook was supposed to be a drumbeat signaling change; a steady, crescendoing chorus of dissenters whose buying power was so strong that their absence would be noted and would bring true change to Facebook.

Starting in June with the announcement of the #StopHateForProfit campaign, advertisers hopped on board to be -- as the initial press release stated -- a response to “Facebook’s long history of allowing racist, violent, and verifiably false content to run rampant on its platform.”

Read more