Electrolux, SideChef to bring customized recipes app to Asia-Pacific market

electrolux partners with sidechef electroluxsidechef

If you’re creating recipes for people cooking in the U.S., you’ll probably take for granted that your audience will have a fridge, stovetop, and oven. (Almost 99 percent of U.S. households do, according to the Census Bureau.) But in Thailand and Vietnam, not every kitchen has an oven.

“The kitchen is still very much cooking on the surface,” Jaimohan Thampi, head of digital transformation and Internet of Things at Electrolux Asia-Pacific, told Digital Trends. That means electric, gas, and induction cooktops. To cater to its diverse Asia-Pacific market, Electrolux partnered with SideChef, which makes a recipe app that includes voice commands, step-by-step videos, and integrated timers.

For the new Electrolux Life mobile app, SideChef brought all those features and helped incorporate some of the appliance maker’s recipes. “There are certain recipes that are really customized for Electrolux appliances, like for instance the steam oven,” said Thampi.

Before the launch of the app, all of Electrolux’s content for the region was only available on its website. The app will make user interaction more personalized. “I’m not giving you a recipe that you can’t cook because you don’t have an oven,” he said. The content will include both local and international dishes for cooks who want to learn new techniques.

In the future, Electrolux plans for the app to help Asia-Pacific users with meal planning and grocery delivery. To help reduce food waste, the company’s chefs could create recipes that incorporate last night’s leftovers, for example.

The U.S. arm of Electrolux recently partnered with Innit, which offers a similar connected kitchen experience. However, the manufacturer has been slower to embrace connected appliances than companies such as Whirlpool or LG. It does have a connected steam oven coming to some European markets, and it acquired smart sous vide maker Anova in 2017.

The SideChef-powered Electrolux Life app launched July 10 in Singapore, and the company will roll it out to Australia in August, the Philippines in September, and to Malaysia, Thailand, Indonesia, and Vietnam before November. It’s not just translating the recipes into various languages that will take some time but also keeping in mind the availability of different ingredients and cooking resources of each country, said Thampi. Right now, the SideChef partnership is just for the Asia-Pacific market, but he said it could expand to other regions as well.

Product Review

Putting on the grits with the Instant Pot pressure cooker

If you want to dip your toe into the low-temperature waters of sous vide, the Anova precision cooker is a good way to start. It has a robust app and an easy-to-use interface that just may convert you to a whole new way of cooking.

Grab your helmet: Google Maps for motorcycles is coming

Google Maps for motorcycles is now available in India and eight other countries in Eastern Asia. Now that Google has released the feature in the largest bike markets, it figures that Europe and the Americas could be next.

These might be the best photos shot with an iPhone in 2018

The iPhone Photography Awards (IPPAWARDS) announced its official winners of its 11th annual global competition. Each one was selected from thousands of entries spanning over 140 countries around the world.
Smart Home

GE’s scan-to-cook microwave comes with a bonus Amazon Dot for a limited time

The Alexa-aware GE Smart Countertop Microwave takes the mystery out of cooking by scanning food packaging barcodes the for correct settings. For a limited time, GE is bundling an Amazon Echo Dot with the new microwave.
Smart Home

Here’s how to clean an oven without harsh chemicals

Cleaning your oven kind of sucks, but unless you do it on a somewhat regular basis, the food and grease is going to keep get more baked on. Here's how to clean an oven, inside and outside, no matter what kind you have.
Smart Home

The best washing machines make laundry day a little less of a chore

It takes a special kind of person to love doing laundry, but the right machine can help make this chore a little easier. Check out our picks for the best washing machines on the market right now.
Smart Home

The Brava Oven uses light – and seemingly magic – to cook. It changes everything.

The creators of the Brava Oven knew that there had to be a better, more efficient way of cooking, and they set out to find it. The Brava, which cooks with light, was born, and their invention will turn everything we know about cooking…
Smart Home

Sun Basket meal kits make sophisticated food simple

Considering a meal kit? Sun Basket might be a good choice. With 20 rotating meals to choose from every week and interesting flavor profiles, you’ll find delicious food with simple steps.
Smart Home

Wait, there's more! The Instant Pot Ultra 8-quart is also on sale for 33% off

If you're looking for a way to do more cooking without spending more time in the kitchen, Prime Day has a gift for you. It comes in the form of the Instant Pot Duo 60, which is 35 percent off. The Instant Pot Ultra 8 Qt is also on sale.
Smart Home

Put away that sponge and let us help you pick the best dishwasher for your buck

Tired of doing dishes by hand? Take a look at our picks of the four best dishwashers currently available and let a machine do the dirty work for you. They’ll do a much better job, anyway.
Product Review

'Far Cry 5' trades palm trees for pines, but it's still the same old game

Far Cry 5 has all the pieces of a lighthearted open-world romp and a dark, fascinating narrative-driven game. Unfortunately, the two are incompatible.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Roll-up solar panels, dream controllers, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Smart Home

Don’t know what size screw you’re looking at? Amazon’s Part Finder can help

Your days of going to Lowe's or Home Depot with a random screw in your hand and a look of desperation on your face will soon be behind you, and it's all thanks to Amazon. The online retail giant has launched Part Finder.
Home Theater

Need more contrast in your life? Here’s what you need to know about HDR TVs

So what is HDR TV? In a nutshell, it’s the best thing to happen to TV since the arrival of 4K. Here's everything you need to know about the technology, what it can do, and why it’s a must-have.
Smart Home

Brew it fast, hot, and flavorful with our favorite coffee makers

Whether you're looking for a simple coffee maker to get you through the morning or a high-end brewer that will impress your taste buds and your friends, you'll find some of the best coffee makers around on this list.
Home Theater

Time for a TV upgrade? Here’s what you need to know about 4K Ultra HD TV

Ultra HD 4K has quickly taken over the world of TVs. But what is Ultra HD 4K, how does it work, and most importantly, should you upgrade, or keep your old TV? We explain it all right here.
Smart Home

Dishwasher smelling ripe? Here's how to to get it clean and fresh again

It's actually pretty important to clean a dishwasher from time to time. Luckily, it takes no work and doesn't have to be done very often. Here's how to clean a dishwasher in a few simple steps.
Emerging Tech

Buying on a budget? Here’s all the best tech you can snag for $25 or less

We live in a world where you can get a cheeseburger for $1, a functioning computer for $5, and thousands of HD movies for $10 -- so it stands to reason that you should be able to pick up some pretty sweet gear for $25.