Sticking to your diet just got a lot easier, thanks to a new partnership between personalized nutrition service PlateJoy and online grocer Instacart. Even if you’re not burning calories by walking around the supermarket, you may be able to save some calories by getting groceries delivered that are specially tailored to your health (and of course, your taste preferences). It’s almost like having a personal nutritionist do your shopping for you.
“With 70 percent of the country overweight or obese, and food allergies increasing by 50 percent over the last 10 years, we now know that what you eat directly affects how you feel,” said Christina Bognet, CEO and founder of PlateJoy. “Translating that knowledge into making the right choices at the grocery store is hard, and overwhelming for those trying to follow a special diet.” But hopefully, this latest collaboration will make a healthful lifestyle more attainable.
“The PlateJoy and Instacart integration is the equivalent of your fairy godmother and your personal nutritionist grocery shopping for you every week, magically placing the right things in your fridge, and sending recipes and nutritional support to your phone,” Bognet continued. The goal of the two companies is to make the experience as seamless as possible, with users simply taking a quick quiz to determine their favorite ingredients, allergies, family size, appetite, weight loss goals, schedule, and other related details. From here, PlateJoy creates a customized meal plan with users’ individual nutritional needs, taste preferences, cooking skills, and time constraints in mind.
Then it’s off to Instacart, which takes the prepared shopping list and makes sure that the necessary ingredients are delivered to your door.
A six-month membership to PlateJoy will cost you $59, and this new partnership, the companies said in a statement, will introduce major competition for other meal-kit delivery firms like Blue Apron and Plated.