End of an era: The Playboy Mansion is up for sale at $200M, but Hef gets to stay

playboy selling iconic mansion
Facebook
The Playboy Mansion, a cultural icon that has stood for years as a sort of male Shangri-La for the fantasy brand, has been put up for sale. But there are two major caveats involved with this era-ending sale: The mansion will cost the buyer a whopping $200 million, and 89-year-old Playboy founder Hugh Hefner gets to stay, according to a report from TMZ.

An official real estate listing for the West Hollywood home will take place sometime in the next month.

Located on a 6 acre estate in the Holmby Hills, the home was first constructed in 1927. The exorbitant price tag for the historic home would make it among the most expensive private residences in the United States. That said, it is definitely worth an insane amount of money, even without its hallowed history. A comparably-sized lot in the area recently sold for $60 million. Playboy reportedly paid just $1 million for the home when it was purchased 45 years ago.

While it may seem odd to buy a place in which the owner gets to stay, the home is such a massive piece of real estate, a buyer might not even notice that Hef still lives there. The compound includes 29 rooms, a home theater, game house, wine cellar, swimming pool with a cave (the famous grotto), and even a hard-to-acquire zoo license.

The news comes as big changes are in the works for the brand. Playboy most recently made headlines when it announced that it will remove nudity from its pages once and for all in 2016, looking to build a more forward-thinking brand in an era where virtually every lewd act is a mouse click away.

The sale of the mansion will aid in the endeavor. According to CEO Scott Flanders, the company would use the money to, “reinvest in the transformation of our business,” while maintaining its facade as an icon of the company’s glory days.

“The Playboy Mansion has been a creative center for Hef as his residence and workplace for the past 40 years,” Flanders said in a statement about the listing, “As it will continue to be if the property is sold.”

Product Review

Ring Video Doorbell 2 is the simplest entry into a smarter doorway

The Ring Video Doorbell 2 may lack the style and sophistication of premium door-dingers, but few can match its simplicity and versatility. The device, available in both wired and wireless configurations, is easy to set up and adds instant…
Smart Home

Amazon Prime members number more than 100 million in the U.S., survey says

Consumer Intelligence Research Partners estimated there were 101 million U.S. Amazon Prime members as of December 31, 2018. Last April, CEO Jeff Bezos wrote there were more than 100 global million Prime members.
Mobile

Samsung's advanced folding phone needed 'total reconfiguration' to make it real

Samsung has been showcasing bendable display tech for a few years and now a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy Fold, may be the company's first example. Here's everything we know about it.
Cars

Infiniti previews its leap into one of the hottest industry segments

Infiniti will unveil the QX Inspiration concept at the 2019 Detroit Auto Show. The design study is an electric crossover shaped by Infiniti's newest design language that may point to a future production model.
Home Theater

The seven best TVs you can buy right now, from budget to big screen

Looking for a new television? In an oversaturated market, buying power is at an all-time high, but you'll need to cut through the rough to find a diamond. We're here to help with our picks for the best TVs of 2019.
Smart Home

Ring security camera catches man licking the doorbell for hours

A family in Salinas, California had their Ring camera capture something pretty unexpected: a man licking the doorbell outside of their home for more than three hours. The incident took place around 5:00 a.m.
Health & Fitness

In search of the fountain of youth, beauty companies turn to tech

Beauty tech is a fairly new concept, but at CES 2019, companies such as Olay, L’Oreal, and Neutrogena were fully embracing it with all kinds of gadgets that promise to give you glowing skin.
Smart Home

GHSP makes a (back)splash with its touchscreen concept kitchen

One of the coolest concept kitchens from CES 2019 came from GHSP. It created a backsplash entirely made of touchscreens. That means the control panel for your kitchen is accessible no matter where you are.
Product Review

Kwikset Kevo Contemporary review

Tired of carrying around keys? Make keyless entry so easy that all you have to do is have your phone nearby to open the door. It’s a little pricey, but sleek lines and simple features make the Kwikset Kevo Contemporary a great choice for…
Smart Home

Airbnb says sorry to guest for how it dealt with undisclosed security camera

An Airbnb guest recently found a surveillance camera in his rental apartment that hadn't been properly disclosed in the listing. The firm admits its initial response to the guest's complaint was poor, but has since made amends.
Smart Home

Thinking of buying an Instant Pot? Here's what you need to know

The Instant Pot is a powerful kitchen appliance that does everything from pressure cook to to slow cook to steam. Heck, you can even make yogurt in it. Here's all you need to know about the magic device.
Smart Home

Want a smarter home? Ditch the keys with these great smart locks

A good smart lock should offer a combination of security and convenience. Fortunately, these devices keep your home protected, your family safe, and your belongings secure from possible intruders.
Smart Home

The best sous vide machines cook your food perfectly, every single time

Want to make four-star meals from the comforts of your own kitchen? Here are the best sous vide machines available right now, whether you prefer simple immersion circulators or something more complex.
Smart Home

Busted: Facebook Portal gets 5-star reviews from company employees

It's fair to say that Facebook's Portal smart display received a tepid response at launch, so it was something of a surprise to see lots of glowing reviews of the device on Amazon. Turns out some were written by Facebook workers.