Search, and Ye Shall Find Google Getting Bigger

By Geoff Duncan May 19, 2009

Search, and Ye Shall Find Google Getting Bigger

Media analysis firm comScore has released its analysis of the U.S. search marketplace for April 2009, ranking Internet search engines byt the share of U.S. Internet searches they executed. It comes as no surprise that Internet titan Google dominates the U.S. search marketplace, accounting for 64.2 percent of some 14.8 billion U.S. searches executed during the month. What is equally unsurprising is that Google continued to expand its market share during the month, at the expense of almost every other Internet search engine.

According to comScore, Google expanded its share of the U.S. search market some 0.5 percent between March and April 2009. Among the other top search engines, only Ask.com held its own, remaining unchanged at a 3.8 percent share between March and April of this year. All other top search engines lost ground to Google, with AOL taking the biggest hit, dropping from a 3.7 percent share to 3.4 percent. Yahoo and Microsoft sites also lost 0.1 percent each, dropping to 20.4 percent and 8.2 percent of the U.S. search market, respectively.

Overall, comScore found the number of Web searches Americans executed grew 3 percent between March and April, although it should be noted that comScore does not count searches for local directory information, mapping data, and sites like YouTube. Expanded saerch analysis from comScore also found that eBay saw a 20 percent rise in search traffic from March to April, while MySpace saw a 15 percent jump month-to-month. However, social networking darling Facebook actually saw a 28 percent drop in search traffic between March and April.

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