The Eiffel Tower is every first-time visitor’s must-visit Parisian landmark, but instead of seeing it, why not stay there overnight? No, La Tour Eiffel is not being converted into a hotel, but vacation rental site, HomeAway, is building temporary lodging at what is arguable Paris’ most iconic structure.
The Eiffel Tower Apartment, at the first-level of the tower, was thought up by the agency, Saatchi & Saatchi. The apartment, to be revealed in June, is designed by French interior designer, Benoit Leleu, and timed with the UEFA Euro 2016 soccer championships, June 10 to July 20 (HomeAway is the tournament’s “official fan accommodations provider”).
So, how does one get to stay there? You won’t find it listed on HomeAway, unfortunately. Instead, you’ll need to enter the #EiffelTowerAllYours contest and, in a nod to the Twittersphere, explain why you want to stay there, in 140 characters or less. Four winners will be chosen to stay in the apartment on June 23, June 28, July 4, or July 8, and each can bring up to five guests. It’s a full vacation package, as meals are provided, as well as airfare and three additional nights in a HomeAway vacation rental in Paris.
According to Adweek, making the idea possible wasn’t easy, as it required various permits to build a structure within the historic monument. Although officials approved it, we don’t expect this to happen again anytime soon.
“The sleepovers that we are offering are a money can’t buy opportunity,” Saatchi & Saatchi account director, Amy Wright, told Adweek. “Only Gustav Eiffel ever used the tower as his own.”