In the interview, Limp said Amazon made a mistake when pricing the Fire Phone. When it first launched, the 32GB Fire Phone went for $200 on a traditional two-year contract, while the 64GB variant went for $100 more. “We didn’t get the pricing right,” said Limp. “I think people come to expect a great value, and we sort of mismatched expectations.” Amazon rectified the pricing by marking it down to $1 on-contract, but by then, it was too late.
Related: Check out our Amazon Fire Phone review
Additionally, Limp compared the Fire Phone to the first Kindle e-reader, in that the Kindle was critically panned when it launched back in 2007. Since then, however, the Kindle turned into a success story for Amazon, something the company wants to replicate with the Fire Phone.
Limp didn’t reveal details about Amazon’s future hardware plans with regards to the Fire Phone, but he did say the current model will continually get new software features. Limp also said Amazon is listening to customer feedback and, with it, hopes to make their devices “better and better” along the way.
Editors' Recommendations
- The Kindle Paperwhite now comes in two stunning new colors
- Best tablet deals: Save on Android tablets, iPad and more
- Secure Your Value: Lock in the price of your Verizon phone plan for 3 years
- The Nothing Phone 2 is real, and it’s coming to the U.S. this year
- This tiny sensor is about to change your phone camera forever
