The battle for exclusive games makes its way to Android and iOS

exclusive games battle goes to android and ios mobile gaming

Google may command 80 percent of the smartphone market, but the war for who gets the best games first is still raging. Reported by The Wall Street Journal, Google, Apple, and Amazon are doing everything they can to score exclusive games for their respective platforms. The publication reports that, in return for prominent placement in the App Store, EA and ZeptoLab agreed to publish their games, Plants vs. Zombies 2 and Cut the Rope 2, exclusive to iOS for a while. Plants vs. Zombies 2 was exclusive to iOS for two months, while iOS maintained Cut the Rope 2 exclusivity for three months.

According to Kongregate CEO Emily Greer, that exclusivity pays dividends when it comes to people wanting to play those games. “When people love a game, and it’s not available on an alternate platform, they’ll change platforms,” said Greer. “The level of attachment a person has to a game can exceed almost anything.”

Interestingly enough, Apple does not appear to offer money for game exclusivity, a tactic that’s practically commonplace everywhere else. Apple will offer marketing or promotional assistance only after developers either demonstrate or discuss their games. Both Google and Amazon employ similar tactics, with an Amazon spokesperson saying, “We work with many developers to bring their apps to the Amazon Appstore, some of which are exclusive to our store.”

Even so, not every developer wants to go down the exclusivity route. Gameloft, for example, chose to release its Asphalt racing games simultaneously on Android and iOS. Since mobile games accounted for more than 70 percent of the $16 billion spent on mobile apps, it’s no surprise that not every developer wants to limit itself to one platform, promotion or not.

Product Review

Montblanc Summit 2 offers smart functionality but still looks good with a suit

Montblanc’s Summit 2 is the first smartwatch to use Qualcomm’s Snapdragon Wear 3100 processor. It’s feature packed, with GPS, NFC for Google Pay, and a heart rate sensor, but it also has the classic timepiece look.
Computing

New rumors say the Pixelbook 2 could show up at CES 2019

What will the Pixelbook 2 be like? Google hasn't announced it, but thanks to rumors and leaks, we think we have a pretty good idea of what the potential new flagship Chromebook will be like.
Mobile

Google to end support for Android devices running Ice Cream Sandwich

Anyone with an old phone that is still running Android 4.0 may want to look into upgrading their phone, as Google has announced that it will be ending support for this older version of Android.
Movies & TV

Movies Anywhere service adds Comcast films to its library and devices

Movies Anywhere lets you watch movies purchased from different services all in one place, and it just got even better with the addition of Comcast, which joins Microsoft, Amazon, iTunes, Google Play, Vudu, and FandangoNow.
Mobile

New Moment photo cases and lenses are a big plus for the OnePlus 6

Moment has announced that it is now releasing photo cases and lenses for the OnePlus 6 and OnePlus 6T, giving owners of those phones the ability to add on some high-quality photographic accessories.
Mobile

Vivo Nex Dual Display Edition: Everything you need to know

The Vivo Nex Dual Edition is the gorgeous flagship we need to close out 2018. In addition to dual screens, the Nex Dual Edition has some other awesome features. Here's everything you need to know about the new Vivo Nex Dual Edition.
Deals

REI clearance sale extends discounts on Garmin, Fitbit, and GoPro devices

Beyond the things you typically expect to find at REI — like tents, skis, and jackets — there are tons of great deals on quality tech foryour outdoor adventures. From smartwatches to action cameras, here are the best tech deals.
Mobile

On a budget? We found the best affordable smartphones you can buy

Here are the best cheap phones for anyone working with a tight budget, whether you're a fan of stock Android or marathon battery life. Find out what you can get for under $500 or far, far less as we round up the best budget smartphones.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best wireless earbuds around.
Mobile

Put down the controller and pick up the best phones for gaming on the go

Which phones are the best if all you want to do is play some mobile games? We've done the hard work and put together a list of the best gaming phones on Android and iOS, so you can keep playing and winning.
Social Media

#ThrowbackThursday is only the start: Instagram hashtags for every day of the week

Not getting your hashtag fill with #ThrowbackThursday or #ManCrushMonday? Here's a list of some of the more popular Instagram hashtags, so you can outfit your next post with the proper tag, regardless of what day it is.
Mobile

Protect your new iPhone with one of our favorite iPhone XR cases

Apple's new iPhone range is the toast of 2018, with beautiful style and more power than you can shake a stick at. But beauty can often be fragile -- keep the damage to a minimum with the best iPhone XR cases.
Computing

A dead pixel doesn't mean a dead display. Here's how to repair it

Dead pixel got you down? We don't blame you. Check out our guide on how to fix a dead pixel and save yourself that costly screen replacement or an unwanted trip to your local repair shop.
Mobile

Apple's iOS 12.1.1 makes it easier to switch cameras in FaceTime

After months of betas, the final version of iOS 12 is here to download. The latest OS comes along with tons of new capabilities, from grouped notifications to Siri Shortcuts. Here are all the features you'll find in iOS 12.