Skip to main content

The Pixel Fold is set to launch in May … with a bad surprise

The saga of Google’s first foldable phone and its pricing keeps getting more bewildering as the launch date inches closer. Leaker Jon Prosser has shared on Twitter that the Pixel Fold will be announced on May 10 — the day Google’s annual I/O 2023 developer conference kicks off.

Prosser adds that preorders will begin the same day, while carrier and retail partners will begin accepting registrations starting May 30. Market release, on the other hand, will reportedly commence nearly a month later on June 27. The latest leak aligns with previous reporting from WinFuture, which also predicted a similar launch window for Google’s highly anticipated foldable phone.

Google Pixel Fold

Announcement: May 10
Pre-order from Google Store: May 10
Pre-order from partners / carriers: May 30
Available: June 27 pic.twitter.com/11zMixDdYy

— jon prosser (@jon_prosser) April 17, 2023

However, it’s the rumored pricing that keeps sending eager enthusiasts into a tizzy. Prosser claims that the Pixel Fold will start at $1,799, which again falls in line with previous leaks. However, another leaker had predicted a few weeks ago that Google would sell its maiden foldable phone in a much lower price bracket of $1,300 to $1,500 a pop.

Now, it goes without saying that you should regard these leaks with some skepticism. Google’s track record with smartphone pricing has also been rather unpredictable in the past few years. The company switched into the right gear with the Pixel 6 and Pixel 7 series, pushing its flagships into a cost category where it managed to undercut Apple, Samsung, and even OnePlus.

It won’t be surprising if Google pulls off a similar stunt with the Pixel Fold. But foldable phones are a whole different ballgame, both in terms of engineering challenges and component costs. Even the likes of Samsung stumbled for a few generations before striking the right balance between quality and costs — it now confidently asks around $1,800 for the hardware.

Leaked image of the Google Pixel Fold.
Google Pixel Fold render @OnLeaks

Google’s Pixel endeavors have been a mixed bag, at best. Despite all its promise, Pixel hardware gives buyers a certain degree of headache for a few months before Google’s team can narrow down the plethora of issues and optimize the whole kit with corrective software updates. This is true even of the most recent Pixel 7 and Pixel 7 Pro.

Foldables only amp up the level of complexity, which is why demanding a price tag as high as $1,800 won’t do Google any favors. From the leaks that we have seen so far, the only standout aspect about the Pixel Fold appears to be its stout frame, which appears to take inspiration from the Oppo Find N2.

I have high hopes for the Pixel Fold, as it not only opens the foldable phone market for Google, but will also serve as the template for the best Android experience on large-screen devices. Either way, the stakes are high, and Google won’t want to fumble on its first attempt. Getting the price right — and not asking $1,800 for a folding phone — would be a great start.

Editors' Recommendations

Nadeem Sarwar
Nadeem is a tech journalist who started reading about cool smartphone tech out of curiosity and soon started writing…
How to watch Google I/O 2024
A Google logo sign at the top of a building.

We are quickly approaching Google I/O 2024, which is scheduled to take place on Tuesday, May 14, in Mountain View, California. The keynote address will be available for live-streaming, meaning you can watch it from the comfort of your own home.

But what time does I/O begin? What are we expecting? Here's what you need to know!
How to watch Google I/O 2024
It’s time to I/O

Read more
The Google Pixel 8a’s 6 biggest upgrades over the Pixel 7a
Pixel 7a back.

The Google Pixel 8a has just launched, and it comes with many upgrades that Pixel fans have been hoping for. These include some attractive new design flourishes, beefed-up hardware, a longer-lasting battery, and a higher-end display. You also get all the software features that make the Pixel series so appealing, including seven years of OS and security updates and Gemini Nano for more AI features.

But how does all of this compare to the already great Pixel 7a? Here’s a breakdown of the Google Pixel 8a’s six biggest upgrades over the Pixel 7a. For a closer look at all of the differences between the two phones, see our Pixel 8a vs. Pixel 7a comparison.
The Tensor G3 chip

Read more
Motorola just launched a new Android phone to take on the Google Pixel 8a
A render of the front and back of the Moto G Stylus 5G (2024).

If you have your heart set on a phone with a stylus, you’re probably familiar with Samsung devices like the Galaxy S24 Ultra and the previous Galaxy S23 Ultra. But there is another company out there that ships phones with a stylus — Motorola. Unlike Samsung’s flagship, the new Moto G Stylus 5G (2024) won’t break the bank thanks to its $400 starting price in the U.S.

The Moto G Stylus 5G (2024) is the latest in a series of midrange stylus-equipped phones that Motorola started releasing in 2020. The latest model keeps up with its predecessors with solid midrange capabilities and, as the name indicates, support for 5G.

Read more