Chinese smartphone manufacturer Meizu was supposed to release its Pro 5 flagship smartphone on Oct. 12, but the company announced that a typhoon flooded its factory and will cause it to delay the release. While a tech company sharing bad news about delays is nothing new, the way Meizu is making up for their unfortunate situation may be a lesson in how to say sorry.
The exact reasons for the Pro 5’s delayed launch are murky. For one thing, Meizu originally said the phone’s launch would be pushed to November, only to revise that statement and say the delay will be only six days. There’s also a rumor that the true reason behind the delay is an issue with the device’s NFC cover, according to MobiPicker.
Whatever the case, Meizu is apologizing to its customers by compensating them for the delay. All buyers of the Pro 5 will receive free accident insurance; buyers of the 32GB version of the phone will receive a free headset worth about $20; and buyers of the 64GB version of the phone will get the headset plus $20 in Flyme store coupons (Flyme is Meizu’s Android skin).
All of the elements of Meizu’s “sorry” to its customers will cost the company about $1.5 million.
The Pro 5 will have a 5.7-inch display, 5MP front-facing camera, and 21MP rear camera. The smartphone will run on an octa-core Samsung Exynos 7420 processor, which also powers the Galaxy S6 line and the Galaxy Note 5. The version of the phone with 32GB of storage and 3GB of RAM will cost about $439, while the version with 64GB of storage and 4GB of RAM will cost about $486, according to Phone Arena.