Skip to main content

Nielsen: Netflix still king of the living room, Hulu users prefer PCs

netflix-streaming-1
Image used with permission by copyright holder

A newly released study by Nielsen has shown some interesting data about the nature of consumption for digital content giants Netflix and Hulu, especially the devices people use: Less than 3 percent of subscribers use their mobile phone or iPad to access their movies and shows.

That’s a fairly unexpected number considering Netflix has recently reported that 75 percent of its new subscribers are opting for their digital-only package. Also consider that YouTube is responsible for roughly 22 percent of total global mobile bandwidth. These numbers seem to prove we watch YouTube for very different reasons and in different environments than Netflix or Hulu.

Netflix viewers also claim to watch the majority of their content via a television screen, whether the data is coming via computer, Wii, PS3, Xbox , Roku or Internet-enabled television. Only 42 percent of Netflix users cite using the service directly on a computer. Hulu also claims a lower percentage on television screens, but a whopping 89 percent of users access Hulu through their computers directly.

Also interesting is the distribution of content users watch when on either Netflix or Hulu — a very clear indication of where either company’s strengths lie. Fifty-three percent of Netflix subscribers watch movies, while a measly 9 percent of Hulu users do the same. Conversely, only 11 percent of Netflix subscribers watch television shows, as compared to 73 percent of Hulu users.

It is worth noting that all of Nielsen’s data was captured over about 12,000 interviews in March of 2011. In today’s fast-changing digital environment, these percentages have likely already shifted.

OnePlus’ next Android tablet could be record-breaking
Green OnePlus Pad Android Tablet on a flat surface.

OnePlus teasers for new products are always a fun sight. Its latest one gives us an early look at the company’s next tablet, and it sets the stage quite nicely. In a new Weibo post, the company calls the upcoming OnePlus Pad Pro the "most powerful Android tablet" to date. Call us impressed.

The new tablet, likely to be called the "OnePlus Pad 2" in the U.S., is expected to be powered by the Qualcomm Snapdragon 8 Gen 3. However, it's also possible that OnePlus has chosen the Dimensity 9300+ chipset instead. The Dimensity 9300+ is currently the fastest Android chipset on the market.

Read more
This AI necklace is one of the weirdest wearables I’ve ever seen
A person wearing the Based Hardware Friend AI necklace.

The world of wearables has always been a little strange. For every smartwatch, there’s another unusual device designed to be attached to your body, and when you then add AI into the mix, things can take an even odder turn. The Friend — yes, that really is its name — fits neatly into this category because it’s a necklace with AI built-in, ready to monitor and remember your daily conversations.

I’ll let you read that part again. Done? Yes, the Friend, from a company called Based Hardware, is made to help you remember conversations you have on a daily basis, and it uses AI to capture voice and audio and transcribe it to an app on your phone. You can either explore the whole transcription or check an AI-generated synopsis, with the option to use a checklist with suggestions on tasks and follow-up actions.

Read more
The Galaxy Watch Ultra may have one of the best smartwatch displays ever
Samsung Galaxy Watch 7 Ultra with a square dial leaked render.

The anticipated launch of the Samsung Galaxy Watch Ultra -- along with the company's rumored Galaxy Ring, Galaxy Buds 3, Z Fold 6, and Z Flip 6 -- is just weeks away, but that hasn’t stopped leaks from continuing to trickle in. The latest comes from kro_roe on X (formerly Twitter) and claims that the Galaxy Watch Ultra is expected to feature an anti-reflective coating on its display.

https://twitter.com/kro_roe/status/1804755469975814574

Read more