Skip to main content

Nothing mimics Apple, teases ‘(1) more thing’ for April 1

Nothing has got something to announce on April 1. If you aren’t already caught up in the hype storm generated by the buzzy tech startup named Nothing, prepare yourself for more cryptic unveils. Nothing’s Twitter handle has shared the picture of an unidentified smartphone’s lower portion with only a vague “announcement tomorrow” description.

The brainchild of OnePlus co-founder Carl Pei, Nothing has already announced plans to launch its first smartphone this summer. And before that happens, Nothing has plans to release a preview of its Nothing OS skin via a custom launcher for a handful of phones. It will be close to stock Android with some neat memory management and product integration tricks for Tesla cars and AirPods in tow.

Related Videos


Announcement tomorrow.

— Another (@nothing) March 31, 2022

Will Nothing finally reveal the list of Nothing OS-compatible phones tomorrow? Or more importantly, is that the Nothing Phone (1) in the teaser image? Well, we aren’t sure. Nothing isn’t particularly generous with sharing details of its smartphone endeavors, even with the press, which means we’re as much in the dark as any excited fan.

How much Apple imitation is too much?

Oh, and that “(1) more thing” line in the teaser image? Well, you might recognize it as Apple’s favorite phrase from its keynote events, just before it reveals something jaw-dropping. The trend started in 1999 when Steve Jobs revealed the Apple AirPort at the Macworld Expo in San Francisco. The more recognizable products announced after Apple’s quote drop are its MacBooks, the first Apple Watch, and the iPhone X. This Medium post captures the fascinating history of Apple’s iconic line beautifully.

Nothing founder Carl Pei stands in front of the Nothing Phone 1 teaser.

Coming back to Nothing, it has made no secret of its ambitions to mimic Apple. In fact, Pei boldly claimed that Nothing will offer the best non-Apple ecosystem of products out there. The Nothing Ear (1) already undercuts the AirPods with a combination of eye-catching design and noise-cancellation at a lower price. Nothing’s smartphone might just pull the same trick on iPhones.

But pay attention to the date, though. Nothing aims to make an announcement on April 1, the day every tech journalist dreads. It’s the day when consumer electronics brands suddenly decide to grow a sense of humor and weave elaborate pranks around outlandish products. And a lot of people actually fall for that.

So yeah, keep your hopes in check, and wait until Nothing actually announces something meaningful. Our advice is to wait another day before tweeting about Nothing’s announcement so that it can be verified as a legitimate product announcement, or get debunked as another lazy April Fool’s joke.

Editors' Recommendations

Apple’s iOS 16.4 beta brings new emoji, web app notifications, and more
Sample of new emoji coming in iOS 16.4

Apple has just released the iOS 16.4 beta for developers and anyone else who wants a really early look at the new software. This is the first beta for iOS 16.4, following numerous releases for iOS 16.3.

The first highlighted items for iOS 16.4 are the new Unicode 15 emoji. These are the first new emoji in over a year. Some of these new emoji include a shaking face, pink heart, light blue heart, goose, donkey, angel wing, jellyfish, pea pod, ginger, folding hand fan, maracas, flute, and more. These new emoji additions were originally proposed in July 2022, and they were added to the Unicode standard in September 2022. It has taken a few months for these to get added to iOS because designers at Apple needed to create the icons with the information provided by the Unicode Consortium.

Read more
Apple hints at cunning plan to make you spend even more on an iPhone
The iPhone 14 Pro Max standing against a tree outside.

Apple hinted at plans to debut a more expensive line of phones soon, according to a report from Bloomberg's Mark Gurman, just in case the current range isn't quite as expensive as you'd like. If accurate, a new type of iPhone will start rolling out this year as the company reorganizes its smartphone lineup after the commercial failures of the iPhone 12 mini and 13 mini models, as well as that of the iPhone 14 Plus.

The report comes from a statement by Apple CEO Tim Cook during an investment earnings call last week. Cook noted that Apple's customers were more likely to pay more for higher-specification iPhones than ever before, saying: “I think people are willing to really stretch to get the best they can afford in that category." Gurman connects this to earlier reports of a so-called iPhone 15 Ultra that's rumored to supplement the iPhone lineup in the future.

Read more
The Nothing Phone 2 is real, and it’s coming to the U.S. this year
Nothing Phone 1 Glyph Interface lights.

The Nothing Phone 2 will be coming to the U.S. this year, CEO Carl Pei said today. The company previously launched its first entry into the smartphone market in Europe and Asia due to resource constraints.

“We decided to make the U.S. our No. 1 priority in terms of markets,” CEO Carl Pei said in an interview with Inverse. “We couldn't do it earlier because we were only in our second year and our hands were tied building the team as we were building the products. Now as we're on a more solid footing, we can take a step forward.”

Read more