It’s elementary! Watson and Tom Watson partner on IBM’s digital Masters experience

When speaking of Watson with IBM, you’re now going to have to ask, “Which one?” Just in time for the Masters to tee off, the software company has partnered with none other than golf superstar Tom Watson, whose 45-year career and many Masters appearances will end this year. The collaboration might be better described as a well-placed celebrity endorsement of IBM’s Masters app, which promises to bring real-time tournament data to your mobile devices and wearables.

You can be sure that Watson himself (the golfer, not the AI that powers the app), will be urging his fan base to check out the tech. “You can follow any golfer you want and see exactly where they are, which is nice because on CBS they follow just a handful of players for the entire day, it feels like, and you never get to see anyone else,” he said. “So, I’m on the golf course at The Masters and I want to see what Rory McIlroy did on the second hole, I can flip out my phone and see instantly. That, to me, is what people want these days, they want instant access.”

Even if you’re not in Augusta for the big tournament, you can feel as close to the action as possible, thanks to a tracking experience that delivers a vibrant, real-time view of every shot for every player on each hole of the course. You can also take advantage of the new, “universal favoriting” feature available on wearable, mobile, and desktop platforms that allows you to personalize your digital tournament experience, spotlighting or favoriting the players you want to follow most closely throughout the action.

And with the Masters being the first big sports event to deliver a publicly available 4K video broadcast, you’ll see every birdie and bogie in excruciating detail.

Golfer Watson notes that the partnership with IBM feels like a natural one, telling Yahoo Finance, “To be honest with you, I’ve been thinking about IBM for a long time. I always felt like, wouldn’t it be cool to have an involvement with IBM? I wish they’d try to use me in some way, shape or form, and we could try to make fun of the situation. It always made sense to me.”

And obviously, IBM agrees. “We thought the partnership with Tom would be a great opportunity not only to celebrate his illustrious golf career and final Masters, but also to show how fans and athletes, including golfers, can harness the power of data and analytics,” said John Kent, the manager of IBM’s sponsorship marketing. And of course, the matching names didn’t hurt either.

While Tom Watson may not be as young as some of his competitors this weekend, he’s certainly every bit as technically savvy. Praising the app, he noted the huge learning potential fans and pros alike could glean from the Watson tech. “You see teaching directly off the phones now, where you can take a video of your swing and send it to your instructor who’s in Las Vegas, and he can look at it and talk to you about it — boom, just like that,” Watson said. “It’s almost real-time. Using technology and statistics to help you figure out where you need help in your game, absolutely that’s terrific. And that instant information is what young people are used to.”

Gaming

Google’s Stadia is about to unleash a wave of terrible cloud gaming consoles

Google's Stadia will bring 4K HDR gaming to any device that can run Google Chrome. That's great for gamers, but the ease of building a Stadia compatible device will open the floodgates for bad cloud gaming consoles.
Deals

Bestsellers from last year’s Amazon Prime Day and what to expect in 2019

Amazon Prime Day 2019 is looming over the horizon, and right now is a great time to look back at last year's most popular deals to get a decent idea of what to expect in 2019. Take a look at our predictions.
Movies & TV

Apple's plans to take on Netflix by cranking out Oscar-friendly movies

Apple has an ambitious slate of original programming it has been developing, and now we know where we'll be able to see it. Apple confirmed its new subscription service, Apple TV Plus, and revealed some of the projects it will air.
Home Theater

What’s new on Netflix and what movies and shows are leaving in July 2019

Our complete list of what's new on Netflix for July 2019 and which titles will be removed will help you catch up on your bingeing, and also ensure you don't miss any titles heading into the streaming ether.
Music

How much is Spotify Premium, and how can you get it at a discount?

Having access to millions of songs comes at a price -- albeit, a pretty small one. Before you figure out how much Spotify Premium is going to cost, you will want to see if you qualify for a discounted (or even free) subscription.
Photography

Create apocalyptic A.I. world with this camera app that removes people from pics

What would the shots in your camera roll look like without any people? Bye Bye Camera is a new iOS app that uses artificial intelligence to remove all people from the photo., but it's not designed for practical applications.
Mobile

Here are 5 things I’d like to see in the Samsung Galaxy Note 10

It's important that smartphones continue to improve and evolve or they risk stagnation and may alienate potential buyers. Here are five changes and new features I'd like to see in Samsung's forthcoming Galaxy Note 10 smartphone.
How-To

Optimize your new Apple AirPods with these tips and tricks

Here are some tips, tricks, and lesser-known features from Apple's first pair of fully wireless earbuds, allowing you to get the most out of the company's world of cordless sound.
Android

Samsung's Galaxy S10 5G is coming to T-Mobile on June 28

Samsung's Galaxy S10 5G is the flagship of the S10 line, and it's expensive at $1,300. But, it's the only one of Samsung's latest phones that can connect to a 5G network. It's available from Sprint and Verizon, and now T-Mobile.
Mobile

The best gardening apps help you watch your garden grow

It takes work, commitment, and smarts to cultivate a beautiful garden or grow your own food, so you need all the help you can get. The best gardening apps can identify plants and pests and assist with garden care and planting schedules.
Mobile

iOS 13 is here. Here's how to get it on your iPhone or iPod Touch

The iOS 13 public beta has been released, giving you a chance to try out iOS 13's new features. But how do you download Apple's latest software? Here's our guide on how to download the iOS 13 public beta.
Mobile

Here's how to download iPadOS on your favorite Apple tablet

Interested in getting the latest and greatest software on your iPad? If you want iPadOS, you'll need to be okay with using the public beta, which is likely to have bugs. Here's how to install iPadOS on your iPad.
News

FTC and authorities crack down on companies responsible for 1 billion robocalls

The Federal Trade Commission (FTC) and law enforcement officials announced a new crackdown against illegal robocalls on Tuesday, targeting companies responsible for over a billion of the annoying calls. 
News

U.S. tech firms continue sales to Huawei despite Trump administration ban

U.S. chipmakers -- Intel, Micron, and others -- have quietly continued doing business with Huawei despite a ban on American sales to the Chinese telecom giant imposed by the U.S. Commerce Department in May.