Pandora has finally unveiled its Spotify competitor, set for early 2017 launch

It’s been a while coming but Pandora has finally unveiled its on-demand streaming service that’ll go up against the likes of Spotify, Apple Music, and the recently launched Amazon Music Unlimited.

The company announced the new service – Pandora Premium – at an event in New York City on Tuesday evening, Engadget reported.

The service is expected to launch in the first three months of next year, with details on pricing coming soon. Those willing to fork out the fee, which we can expect to be no more than $10 a month in line with most competing services, will get unlimited access to millions of songs, all streamed ad-free.

By all accounts, and as you’d expect with such a service, Pandora Premium brings many of the features offered by rival outfits, though of course there are differences in approach. For example, Pandora told Engadget it’s tackling Search differently to other music streaming services, with the aim of making it more personalized. Specifically, it said that while rivals use popularity-based data to return search results for a typed inquiry, Premium will tailor results to each individual user according to their listening habits and previous searches.

Indeed, Pandora is determined to make full use of its mass of user data gathered over the years. That means things such as your listening habits and liked songs will be analyzed so that from the off, Premium’s recommended artists, albums, and tracks should have a good chance of hitting all the right notes.

Pandora offered Tuesday night’s event-goers a peek at the interface of its upcoming Premium service, which reportedly has a fair bit in common with the defunct Rdio platform. That shouldn’t come as too much of a surprise, as Pandora last year bought parts of Rdio just as it filed for bankruptcy. Pandora admitted at the time it was acquiring “several key assets” from Rdio to create “an expanded listening experience,” with the fruits of its labor finally unveiled this week.

In a nutshell, it seems Pandora will be pushing personalization as the main selling point with its soon-to-launch Premium offering, a feature that could prove particularly effective – and attractive – for long-time users of the site, considering all the listening data Pandora must have on its servers.

Besides designing and building the interface for its new service, Pandora has also had to follow in the footsteps of its rivals and hammer out deals with all the major record labels for the right to use their tracks. Three months ago it appeared to have completed most deals. Warner Music Group was apparently holding out, though presumably the pair have now inked a deal.

While Pandora will be aiming to convert as many of its current users to its Premium service, its ability to pull users from the likes of Spotify and Apple Music, and attract first-time music streamers to its new offering, will be real confirmation of the service’s success.

Product Review

Ring Video Doorbell 2 is the simplest entry into a smarter doorway

The Ring Video Doorbell 2 may lack the style and sophistication of premium door-dingers, but few can match its simplicity and versatility. The device, available in both wired and wireless configurations, is easy to set up and adds instant…
Home Theater

Apple Music encourages subscribers to give friends a free 1-month pass

It's no secret that Apple has its sights set squarely on Spotify's enviable subscriber count, but how will Apple Music grow? By using existing customers to recruit new members by letting them send friends a one-month free pass.
Home Theater

Everything to know about Sling TV: Channels, pricing, and more

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Computing

Is your PC slow? Here's how to restore Windows 10 to factory settings

Computers rarely work as well after they accumulate files and misconfigure settings. Thankfully, with this guide, you'll be able to restore your PC to its original state by learning how to factory reset Windows.
Gaming

Where to catch the encore of Marshmello's Fortnite concert if you missed it

EDM star DJ Marshmello performed a different sort of concert today: one held live in-game in Fortnite. The concert was held in Pleasant Park, where the usual football field was transformed into a stage and a massive dance party broke out.
Music

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.
Mobile

Schubert left Symphony No. 8 unfinished. A smartphone’s A.I. just completed it

We all know computers can be used to make music, but can artificial intelligence be used to not only generate music, but complete one of the most famous unfinished symphonies of all time? Huawei has used its A.I. to find out.
Music

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Music

Spotify could terminate accounts of listeners using ad blockers

Bad news for those who block annoying ads on Spotify -- the company has updated its Terms of Service to explicitly ban ad blockers. Consequences for users found circumventing the rules include suspending or terminating your account.
Home Theater

Apple's new AirPods could arrive within months, pack health sensor tech

Apple may release new AirPods in the first half of 2019. A wireless charging case, health sensors, water resistance, and better Siri integration are some of the improvements rumored to be part of the new package.
Music

Donald Glover is (somehow) first rapper to win a Grammy for Song Of The Year

Donald Glover (AKA Childish Gambino) has become the first hip-hop artist to win Song Of The Year, an award that had illuded countless other popular rap artists for decades.
Home Theater

How to master your equalizer settings for the perfect sound

You may know what an EQ is, but do you know how to adjust equalizer settings for the best possible sound? We go through the basics of the modern EQ and lay out some guidelines for how to achieve tip-top sound from your system.
Music

The 25 best love songs on Spotify for your wooing pleasure

Valentine's Day comes but once a year, but love is forever. If you're hoping to impress your significant other -- or if you're trying to procure one -- we put together a list of the best love songs for your wooing pleasure.
Cars

Rock out in the carpool lane with Singing Machine’s Carpool Karaoke microphone

Carpool Karaoke fans can count down the days till summer. That's when Singing Machine's Carpool Karaoke microphone will be available. Connect the Carpool Karaoke Mic to your car radio to make your next road trip a mobile karaoke party.