Remember Twitter #Music? It could be on its way out, report claims

twitter head of music leaves player

Could Twitter #Music be on its way out? Launched only six months ago, the free iOS app has seemingly failed to grab the attention of iDevice owners, with an AllThingsD report Sunday claiming it will soon be killed off.

“Multiple sources familiar with the matter” told the news site that download numbers for the app have been “abysmal”, with engagement similarly disappointing.

When it launched in the spring, Twitter #Music peaked at number 6 in the iTunes chart, but soon disappeared from view, with data from app analytics companies such as Onavo showing that while there was significant interest in the app when it first hit the iOS store, a short while later many chose to delete it from their handset.

The app launched to great fanfare in April, offering users a way to discover new artists and music, with content generated from user activity on its microblogging site. You don’t need to have a Twitter account to use the app, though if you do have one and sign in, the software offers up personalized music recommendations based on tracks in your iTunes music library, artists you follow on Twitter (so you’d better like their music as well as their tweets), and music and musicians you tweet about.

There could be a multitude of reasons why the app has failed to take off. Poor recommendations? Ugly interface? Maybe people are simply too wrapped up in streaming services like Pandora and Spotify to bother with #Music. The fact that you can only listen to song previews no doubt limits its appeal for many users, though membership of some music streaming services allows for tracks to be played in their entirety.   

AllThingsD explains that development of the #Music project was the responsibility of the then Twitter business development leader Kevin Thau, but he departed the company soon after the app launched, leaving it in the hands of a product division that’d had little to do with its development and release. It subsequently struggled to work it into the microblogging site’s wider strategy. The fact that six months in we’re still without an Android version – with an iOS 7-optimized version also yet to show up – further suggests Twitter has lost interest in the app.

Although it looks like it could be curtains for Twitter #Music, the company won’t be turning its back on the space completely as it’s reportedly in the middle of restructuring its music team. The suggestion is that the company could opt to continue building on its existing partnerships with music streaming services such as Spotify, iTunes Radio and Rdio.


How three simple words could be the difference between life and death

What3Words’ app-based address system gives a three-word code to every three-meter-square patch on the planet, with its accuracy and ease of use now catching the attention of first responders in the U.K.

You can now listen to Google Podcasts on your desktop without the app

The Google Podcasts app is no longer entirely necessary to listen to the podcasts it offers. With a simple tweak of the sharing URL, you can listen to a Google Podcasts podcast on your desktop or laptop without the app.

Here’s how you can watch today’s Nvidia GTC 2019 keynote live

Nvidia's rumored 7nm Ampere graphics could debut soon. The company will be kicking off its GPU Technology conference at 2 p.m. PT today, Monday, March 18, and you can watch the opening keynote here.

Saving for a vacation? Here are the best apps to help you manage your wealth

Looking to start managing your money, but don't care for intricate software or spreadsheets? Lucky for you, we made a list of the best budgeting apps designed to help you rein in your expenditures.
Home Theater

SoundCloud hopes to add listeners with 50 percent discount for students

SoundCloud launched a student discount for it's top-tier SoundCloud Go+ membership, dropping the price to just $5 a month. It's a good deal for students, but will it be enough to keep the music platform from going under?

Don't spend hundreds on Pro Tools or Logic. Try one of these free alternatives

Believe it or not, Pro Tools isn't the only digital audio workstation worth your time. Check out our picks for the best free recording software, whether you're looking for a lightweight app or a full-blown audio workstation.
Home Theater

iPhone owners can finally hear the highest-quality streaming music on Tidal

If you're an iPhone owner who is after the highest possible audio quality from your streaming library, you now have the best option out there: Tidal's Masters Quality Audio (MQA) is now available on iOS.
Home Theater

Get loud with the best outdoor speakers to rock your party in any weather

From rugged, solar-powered backwoods listening companions to floating pool party jam boxes, the best outdoor speakers partner with your lifestyle to let you listen to your favorite tunes wherever you go.

Apple Music offers a few subscription options. We break them down here

Competition for music streaming apps is quickly dwindling with giants like Apple Music and Spotify dominating most of the market? But how much does Apple Music cost and what does a subscription to the music-streaming platform entail?
Home Theater

If you’re a Spotify Premium subscriber, you now get Hulu for free

Spotify Premium subscribers have yet another reason to love the Swedish streaming service, with the company now offering ad-free Hulu accounts to all premium users at no additional cost.

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Home Theater

Apple Music completes its Amazon migration, is now available on Fire TV

Amazon's popular Fire TV devices are now compatible with the most popular on-demand music streaming service in the United States, thanks to a new integration with Apple Music that has finally hit Fire TV devices.
Emerging Tech

This streaming music service pays artists in Bitcoin, plants trees if you listen

Feedbands is an environmentally friendly subscription streaming music service that pays its artists in Bitcoin, and plants trees in exchange for authenticated listens from customers.