Skip to main content

Pandora revamps its mobile apps with more personalization and unique content

What does it take to win in the streaming music space these days? Well, given that just about all of the most popular services have massive music catalogs of 30-50 million tracks, it’s no longer just about the music. Instead, the focus has shifted to exclusive content, unique features, personalization, and the ability to easily access it all. This new approach is the obvious driver behind Pandora’s new mobile app experience, which launched today on iOS and Android. It’s all of the music and features that Pandora listeners have become accustomed to but organized in a whole new way.

At the heart of the new app layout is a new tab, called For You. That’s the same name as one of the tabs in Apple Music, and as you might expect, personalization powers the experience. Pandora calls it a personalized discovery feed. Within the tab, you’ll find a dynamically updating scroll of custom-curated music and podcast recommendations. It updates throughout the day based on your listening history, the day of the week, or the time of day.

One example is the highlighting of a news-based podcast as you’re heading out for your daily commute in the morning. Content that’s exclusive to Pandora gets prominence as well, with items like “Pandora Stories,” podcasts from SiriusXM talk shows, or a new music station celebrating 80 years of Marvel Comics. All of the personalized content is organized as modules, with labels such as Moods, Decades, and Artists On The Rise. Panora’s Music Genome technology powers all of these new personalization efforts based on over 100 billion thumbs-up and thumbs-down responses from users, according to the company.

Another new feature is the ability to customize Pandora’s stations through a series of “modes.” These modes, such as Crowd Faves, Discovery, and Deep Cuts act as a kind of filter, letting listeners take greater control over the kind of music they hear from each Station. Users of the Pandora web interface may already be familiar with Modes as they’ve been available in that experience prior to now.

Pandora’s new look and features come at a busy time for the streaming music industry. Google’s YouTube Music just launched a competitive playlist product to Spotify’s Discover Weekly, Spotify has added the ability for users to mix music and podcasts within a single playlist, and Amazon Music now has a new, lossless CD-quality and hi-res tier of service called Amazon Music HD.

Editors' Recommendations

Simon Cohen
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like spatial…
Spotify’s new personalized playlists deliver your favorite tunes with one tap
spotify ipo lifestyle

 

Today Spotify has launched two new personalized playlists that are designed to quickly serve up your favorite tunes, based on how often you've listened to them.

Read more
Best OLED TV deals: Save on LG C3, Samsung S90C, and more
LG's 2023 C3 4K OLED TV.

OLED TVs provide some of the best 4K image quality you can get in a TV, which makes shopping OLED TV deals a necessity if you’re looking for a new TV. QLED is another popular picture technology out there and there are several QLED TV deals worth shopping among the best TV deals taking place right now. But if an OLED TV is what you’ve got your eye on, we’ve rounded up all of the best OLED TV deals for your shopping convenience. Among them you’ll find almost every TV size you could hope for, including 65-inch TV deals, 70-inch TV deals, 75-inch TV deals, and 85-inch TV deals. You’ll also find several top brands to choose from, with Samsung TV deals, Sony TV deals, and LG TV deals leading the OLED charge.
LG 42-inch C4 OLED 4K webOS TV — $1,300, was $1,500

The C4 Series is a step into LG’s advanced TV lineup. It’s packed with features, including an AI Processor Gen 7 that up converts all your favorite content into 4K as you watch, NVIDIA G-Sync and AMD FreeSync Premium for gamers, and four HDMI ports for connect peripheral components in excess. This TV leans heavily on AI and the webOS 24 platform to help you find new content and organize everything you already know about, which allows you to search less and stream more.

Read more
Amazon discounted Bose QuietComfort headphones by $100
The Bose noise-canceling headphones on a white abckground.

 

While there are a lot of excellent headphones on the market, you don't need to spend a ton on the best headphones to get yourself something that's pretty solid. One great example is the Bose QuietComfort, which is the slightly upgraded version of the Bose QuietComfort 45, which are already excellent. Even better, you can get the Bose QC for just $249, rather than the usual $349 that they go for, so that's a substantial $100 discount on the usual price.

Read more