Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Watch Emirates’ new daredevil ad shot by a drone

Emirates’ 2021 ad featuring a stunt actor perched atop the world’s tallest building proved such a hit that the airline decided to do it all over again … and then some.

The same woman stands at the very top of the same building — the 828-meter-high Burj Khalifa in Dubai — except this time, the world’s largest passenger jet makes a guest appearance.

As the new ad shows (below), stunt actor Nicole Smith-Ludvik, dressed as an Emirates flight attendant, holds up message boards inviting people to visit Dubai’s Expo event as an A380 with special livery roars past in the background.

The grand production required careful preparation by Emirates pilots, flight operation teams, air traffic controllers, helicopter pilots, drone operators, and film crews.

“The carefully choreographed flypast involved the A380 flying at a low altitude of only 2,700 feet, the exact height of Burj Khalifa,”

Emirates said


The carrier also released a video revealing behind-the-scenes footage of the shoot.

We did it again | Emirates

Reaching the tip of the massive structure from Burj Khalifa’s 160th level takes about 75 minutes, with Smith-Ludvik and her team having to climb several tiers and ladders inside a tube.

Though cleverly concealed, Smith-Ludvik is of course wearing a safety harness to ensure that any mishap would be a wobble rather than a catastrophic fall.

Safely in place, a drone was then sent buzzing across Dubai’s spectacular cityscape before hovering before Smith-Ludvik to film her revealing each message board. Other shots in the ad were captured by a camera operator flying aboard a helicopter.

Emirates launched the new multi-channel campaign in 12 languages across 19 countries covering TV and cinema as well as digital and social media platforms.

The stunning ad is part of a wider $20 million commitment by Emirates to highlight Dubai and the Expo event, which runs until March.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Watch this FPV drone video open Stephen Colbert’s Late Show
The exterior of the Ed Sullivan Theater in New York City.

Stephen Colbert’s Late Show welcomed back its first live audience in 15 months this week, marking the occasion with a snazzy opening sequence shot by a drone at New York City's Ed Sullivan Theater where the show is recorded.

Footage created using first-person-view (FPV) setups in which the drone operator uses a real-time video feed delivered to a headset has been gaining in popularity, with mainstream broadcasters and even Hollywood getting interested in hiring the best pilots. Such drone kits usually use specially built flying machines that are faster and more versatile than regular consumer drones.

Read more
Watch this FPV drone take on the world’s highest waterfall
watch this fpv drone take on the worlds highest waterfall angel falls video

Action-packed and artfully shot first-person-view (FPV) drone videos are all the rage just now, though most of them seem to be shot in and around buildings and urban areas.

Keen to take his own high-speed drone into nature, ace FPV drone pilot Ellis van Jason recently headed to Venezuela to shoot a dramatic dive down Angel Falls, which at 3,121 feet (979 meters) is the world’s highest waterfall.

Read more
Watch this daredevil ad shot by a drone from way up
watch this daredevil ad shot by a drone from way up emirates

Cabin crew are used to high places, but this is ridiculous.

A recently released Emirates ad (below) appears to show a flight attendant at the very top of Dubai’s 828-meter-tall Burj Khalifa -- the world’s tallest building -- before flying a drone all the way up to capture the extraordinary spectacle.

Read more