State of Create: Adobe survey highlights workplace creativity — or lack thereof

2016 state of create 52479118  design studio creativity ideas wood palette decoration concept
Rawpixel / 123RF
Nearly 65 percent of people believe creativity is more important than it was five years ago, yet only three out of 10 believe they are living up to their full creative potential. Adobe’s 2016 State of Create survey of over 5,000 adults recently dug into what the population believes about creativity and its impact on business.

The survey results, released on Tuesday, suggest that most believe creativity is important to everything from the economy to happiness, yet the same study showed that only 31 percent actually believed they were exercising full creativity.

The online survey spanned five countries: the U.S., the U.K, Germany, France, and Japan. Including only those 18 and older, the survey also divided respondents into generations to view how different age groups responded.

Globally, 70 percent of participants agreed that being creative is valuable to society, while 64 percent said that same trait also contributed to the economy. Yet only 41 percent of respondents said called themselves creative.

Why does creativity matter? Based on the respondent’s self-reported income levels, those who described themselves as creative on average earned 13 percent more than non-creatives. Respondents who described themselves as creative were also more likely to also assign themselves the descriptors for innovation, confidence, problem-solving, and even happiness.

Turning to business, the participants agreed businesses that invest in creativity are more likely to increase productivity, along with encouraging innovation and even enhancing customer satisfaction. Nearly half said they paid more for a product that used a better design. But, despite the increasing idea that creativity is essential to business, more than three-quarters of those surveyed felt more pressure to be productive rather than creative.

The survey indicated that most felt the same way about encouraging creativity in the government and education system. Nearly two-thirds believe current educational systems stifle creativity

Infographic: Adobe State of Create 2016 Study from Adobe

The youngest respondents were both more likely to describe themselves as creative and more willing to use technology to overcome creative limitations.

While the results seemed to suggest friction between the importance of creativity and the pressure to produce, most agreed that technology encourages, rather than suppresses, creativity.

Creativity is not just limited to good design — Mala Sharma, Adobe’s vice president and general manager of Creative Cloud products, said storytelling is another way that creativity boosts business. By using effective communication, individuals are more likely to get their ideas heard.

“Why aren’t we prioritizing creativity when we know it’s beneficial?” Sharma wrote. “The call to action for all of us is simply to take a step back and create. The bottom line is companies that encourage and empower employees to create are driving results and employees who think creatively are bound to succeed. And for students, it underscores a broader opportunity — not just what, but also how we prepare students for the real world — creativity helps businesses win.”


This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.

Want a MacBook that will last all day on a single charge? These are the best for the job

Battery life is one of the most important factors in buying any laptop, especially MacBooks. Their battery life is typically average, but there are some standouts. Knowing which MacBook has the best battery life can be rather useful.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.

Drink what nature provides with the best water purifiers

Looking for reliable water purification? Staying hydrated is important, especially when you are hiking or camping far from civilization. Check out our picks of the best water purifiers for your camp, backpack, or pocket.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…

GoPro bumps resolution on Fusion 360 cam to 5.6K with new firmware

Currently available in public beta, Fusion firmware version 2.0 offers a new 5.8K mode that results in 5.6K output when the 360 camera's two hemispheres are stitched together. It also adds support for 24 fps video and RAW time-lapse…

With 5-stop optical stabilization, Fujifilm GF 100-200mm is ready for adventure

Fujifilm revealed a new lens designed to deliver on the GFX system's promise of adventure-ready medium-format photography. The GF 100-200mm F5.6 R is a weather resistant, relatively lightweight, 2x telephoto with impressive stabilization.

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…

Nikon A1000, B600 pack big zooms into compact, budget-friendly cameras

The new Nikon Coolpix A1000 packs in a 35x zoom lens, 4K video, and an optical viewfinder, while Nikon's B600 brings a 60x zoom lens to the table. The cameras are modest updates to Nikon's budget-friendly zoom models.
Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.