Hasselblad CEO: Zoom lenses are coming for X1D medium-format camera

Hasselblad X1D
Just a couple of a days ago, a Hasselblad representative responded on Facebook to an inquiry about zoom lenses for the company’s recently announced X1D mirrorless medium-format camera. The rep explained that such a lens would be “almost impossible theoretically” due to desired size and weight constraints of the X1D system. Well, it turns out that rep may have spoken too soon. In an interview with Bokeh, Hasselblad CEO Perry Oosting dismissed the Facebook comment and confirmed the X1D will see native zoom lenses in the future.

“Let me correct that a bit,” Oosting said. “There will be more lenses coming. There will also be zoom lenses coming.” This is good news for nascent X1D fans, although what type of zoom lenses Hasselblad will produce remains a mystery. It’s also unclear when such a lens would see the light of the day, but it won’t be this year. “When, how, where, what form, the price point — let’s wait. Besides the two lenses that are here at launch, the 45mm and the 90mm, there will be a 30mm announced at Photokina … So these are the three for 2016,” Oosting said.

In designing the X1D, Hasselblad had to come up with an entirely new lens mount, dubbed XCD. While the camera will be compatible with existing H mount lenses, including zooms, via an adapter, native XCD lenses will be better suited for the smaller size of the X1D. How Hasselblad will accomplish this with a zoom lens remains to be seen. As was seen with Sony’s high-end G Master lenses, making high-quality optics even for the smaller full frame format can result in lenses that some would consider unwieldy on compact mirrorless bodies.

The X1D officially became the first medium-format mirrorless camera when Hasselblad unveiled it last week. It uses a 50-megapixel CMOS sensor that offers 14 stops of dynamic range and ISO sensitivity from 100-25,600. It is priced at $8,995.


Get up close and personal with this telephoto lens for your phone

Moment is replacing its aging 60mm telephoto lens with a new 58mm tele lens, redesigned from the ground up for the latest iPhone, Pixel, and Galaxy phones. Mount it onto the phone via a case and get closer with 2x optical zoom.
Emerging Tech

DJI Mavic 2 Pro vs Mavic 2 Zoom: What’s the real difference?

DJI's Mavic 2 series drones are ready to fly -- but which one is right for you? The Mavic 2 Pro and Mavic 2 Zoom are nearly identical save for their cameras. Here's what you need to know about these powerful new UAVs.
Product Review

Fewer pixels, better camera? The Nikon Z6 shows the beauty of restraint

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.

Golf ball-sized Lume Cube Air is a pocketable LED for photos and video

Off-camera lighting for smartphones and GoPros just got even smaller. Meet the Lume Cube Air, a smaller portable LED light designed for photos and videos that weighs only about two ounces.

Edit portraits with A.I. and adjust focus in the new ON1 Photo RAW 2019 editor

ON1 Photo RAW 2019 now has a dedicated tab for portraits that automatically recognizes faces to help with retouching. The update also brings a new focus stacking tool, enhancements to layers, and improvements to local adjustments.

Taking shots in the dark with Night Sight, the Pixel’s newest photo feature

The Google Pixel range has always been the home of some of the mobile world's best phone cameras. That performance is now getting even better with the introduction of the low-light Night Sight mode.

Alpha Female: Sony awards five women grants to support artisan diversity

Women can face several challenges in launching a photography career -- Sony's latest initiative aims to help propel women in the industry forward. Sony recently announced the winners of the Alpha Female program.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Social Media

Build a wish list and shop videos with Instagram’s latest shopping update

Eyeing a product on Instagram? Now there are more ways to shop from the social network. Instagram just rolled out options to save products in a collection as users can also now shop from videos.

See the National Forests like never before in these awe-inspiring drone videos

What's the difference between a National Park and a National Forest? Drones. With no ban on drones in National Forests -- at least, not yet -- filmmakers have a way to capture the immensity of these locations with stunning results.
Product Review

With outstanding image quality, the ‘basic’ Sony A7 III excels in every way

Replacing the four-year-old A7 II as the new entry-level model in Sony's full-frame line, the A7 III is an impressively capable camera that gives more expensive models a run for their money.
Social Media

Addicted to Instagram? Its new ‘activity dashboard’ is here to help

Ever get that nagging feeling you're spending too much time on Instagram? Well, a new "activity dashboard" has a bunch of features designed to help you better control how you use the addictive photo-sharing app.

Photography news: Best spot for fall photos, new firmware from Fuji and Nikon

Where's the best spot to take fall photos? Michigan, according to social media and a Nikon contest. The results and more in this week's photography news, including significant firmware updates for the Fujifilm X-T3, X-H1, and GFX 50S.