Skip to main content
  1. Home
  2. Photography
  3. Computing
  4. News

How to watch Insta360 unveil its not-so-secret next gadget on Thursday

Insta360 is about to drop another device.

Add as a preferred source on Google
Be There. Be Square. August 21.

Insta360 is about to take the wraps off its latest gadget, widely expected to be the Go Ultra action camera.

The company recently teased a look at the incoming device as part of a video ad for the big unveil, which takes place on Thursday, August 21. You can watch the teaser above. 

What to expect

Insta360 looks set to unveil the Go Ultra action camera as a follow-up to the Go 3S, which launched last year. The new Go Ultra will replace its predecessor’s pill-shaped design with a compact, cube design. 

Rumored to weigh a touch over 50 grams, the Go Ultra is believed to have a new 1/1.28-inch sensor and 4K/60fps video capabilities — double the frame rate of the Go 3S. It’ll also come with a flip-up display. 

The one thing we don’t know is when the new Go Ultra camera will be available. All will be revealed tomorrow. 

Oh, and as part of the launch hype, Insta360 is offering more than $4,000 worth of prizes including the new camera and a Giant road bike — in a one-off contest if you sign up to its mailing list before Thursday. Full details on its website.

How to watch

Insta360 will unveil its latest action camera at 9 a.m. ET on Thursday, August 21. You can watch the big reveal via the video player at the top of this page, or by heading to its website, which will carry the same footage. 

Insta360 has been pretty busy of late, last week unveiling the A1, the world’s first 360-degree consumer drone. Unveiled under the new Antigravity sub-brand, the 249-gram A1 boasts 8K video, first-person-view goggles, and a Grip controller for single-handed control. Pricing and bundle details have yet to be announced have yet to be announced for the new quadcopter, which will begin shipping globally in January 2026.

The company also recently introduced the X5 Satin White Limited Edition, a specially colored version of its X5 360-degree camera.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Fujifilm Instax Mini 13 review: This instant camera won me over with its no-frills retro charm
From printing instant memories to rediscovering the fading charm of polaroids, Fujifilm's camera offers a budget route to a simple indulgence.
Fujifilm Instax mini 13 camera.

See at Amazon

Quick review

Read more
Want to try film photography? Kodak’s new $35 camera is a great place to start
This retro inspired Kodak EC35 camera keeps film photography refreshingly simple.
Kodak-EC35

If you've been curious about film photography but didn't want to spend a fortune, Kodak has a new camera worth checking out. The new Kodak EC35 is a reusable 35mm point-and-shoot camera that costs just $34.99, making it one of the most affordable ways to try shooting on film.

Developed by Reto Project under the Kodak brand, the EC35 keeps things simple with a lightweight design, automatic flash, and a pocket-friendly body. It also arrives as interest in analog photography continues to grow, offering beginners an inexpensive alternative to disposable film cameras.

Read more
The FCC’s latest crackdown could put more than DJI drones at risk in the US
Robot, Person, Face

DJI may have found creative ways to keep some of its products flowing into the US, but those efforts are now drawing increased attention from regulators. According to The Verge, the US Federal Communications Commission (FCC) has started cracking down on several companies it believes could be helping DJI continue selling products in the country. These businesses have been described by industry observers as "DJI front companies" because they market or import products that appear to be closely tied to the Chinese drone maker while operating under different brand names.

DJI's alleged back door may be closing

Read more