Mobile photo remixer PicsArt is no longer just mobile. On Friday, the popular photo editing app launched a big-screen-friendly web browser version as well as an update to the movie version, Magic Video. The online platform brings the iOS and Android app’s filters and editing tools to less mobile devices.
PicsArt uses artificially intelligent “magic” filters to apply artistic effects to photographs. Those same filter effects are available through PicsArt.com by uploading an image, selecting a photo from Facebook or PicsArt, or snapping a new shot with a webcam.
To celebrate the online launch, PicsArt also added two new filters, both winter themed. The Winter Blues turns scenes into frigid-looking paintings — since the filter turns greens to blues, the effect makes even tropical shots look snow-filled. The Winter Wonderland filter, meanwhile adds snow and an almost comic-book like effect to the photograph.
The two new filters join PicsArt’s growing collection of artificially intelligent art filters, from animation and plein air to mimicking the look of the faces on a dollar bill.
The web-based option is limited to PicsArt’s Magic picture effects, while the iOS and Android apps include a number of different tools for mixing photos, drawing on images and more. The free app also allows users to add text and clip art to photos, as well as crafting collages.
PicsArt also added new effects to their sister app, Magic Video. The latest update brings a number of edits called Action Effects that can by synced to music, like this:
The Action Effects include options for reflections, fisheye distortion, warp, and an echo. PicsArt did not detail exactly how the new feature works, but it’s likely the program expanded the AI to factor in the beat of the music.
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