Stipple gets Facebook-friendly and brings interactive photos to the social network

STIPPLE Facebook

If you want to upgrade the type of content that you’re publishing on Facebook, interactive images might be the way to go. Stipple, which transforms images into clickable content, has announced its partnership with the social network. What this means for you is that Facebook is working closely with Stipple to support a new type of image, and one that brands and businesses will especially enjoy in their Facebook pages.

Stipple says its new Facebook availability will be a boon to e-commerce apps and brands using the site for marketing efforts. Scott Allan, SVP Global Marketing, Rakuten LinkShare Corporation (Stipple is a member of the Rakuten LinkShare performance marketing network), adds, “Stipple has developed an innovative way for consumers to learn more about products and for advertisers to drive traffic and sales from within Facebook and other social channels.”

It’s sensible for marketers to use Stipple to promote their content. It’s an attractive vehicle to deliver multi-channel content in one go, and brands like Sony Pictures, People, Karmaloop, and Chris Culliver of the San Francisco 49ers (for those of you outside the loop, the Super Bowl-bound football team) seem to agree. These are the first to hop on board alongside Stipple’s debut on Facebook.

Stipple already has a partnership with Twitter, announced recently, so you may have caught it in the wild already. If you haven’t, Stipple works by adding tags for different types of content within any image. These tags look like icons and appear when you hover your cursor over the image, and come with built-in information like e-commerce features, extra photos and videos, the location that the images were taken (using Foursquare and Google Maps), along with other types of auxiliary information.

Where’s the benefit? A fashion site like Karmaloop can tag an image of a shirt that’s being promoted on Facebook with a link back to purchase the product instead of including an unsightly URL in the status update or comment.

For the consumer side of Facebook, among the non-marketers, Stipple is free to use and offers users an interesting and interactive way to play around with content and immerse your friends.

While it’s certainly a branding-based tool, all users can implement Stipple. Say you’ve got a photograph from your vacation that you’d like to share; oftentimes it’s not enough for the photograph to stand alone by itself. You can add tags to show your friends where you’ve taken that photograph, any relevant links, or even a link for friends to shop for the clothes that you were wearing (if you really want to go that route).

You can check out an example of a Stipple photo below:

stippled-photo
Smart Home

Picture this: The Aura packs thousands of photos in a single frame (for a price)

Are you one of those people who miss the good old days of flipping through photo albums to see each and every favorite photo? If so, you might love the Aura digital photo frame. We tested the device and came away impressed.
Gaming

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.
Product Review

Glas may be gorgeous, but this spendy thermostat is no smarter than the rest

A stunning OLED screen tops the prettiest thermostat we’ve reviewed in years. But GLAS lacks the brains required to justify its premium price. Read more about it in our full review.
News

Zoom in on famous works through the Art Institute of Chicago’s new website

Art lovers, listen up. The Art Institute of Chicago has given its website a serious makeover with new features that let you get up close and personal with more than 50,000 artworks by famous (and not so famous) artists.
Home Theater

PlayStation Vue adds more local channels, bringing the total to over 600

PlayStation Vue is Sony's answer to live TV without the need for a cable or satellite TV subscription. To help you understand the service, its plans, and numerous features, we've created this handy guide.
Photography

Full frame or 4K for less than $1K? These 4 older cameras still have a lot to offer

Looking for a great camera deal? Sometimes, you might be better off buying one that's a few years -- last generation's professional models may not cost much more than today's entry-level models.
Photography

Get up close and personal with this telephoto lens for your phone

Moment is replacing its aging 60mm telephoto lens with a new 58mm tele lens, redesigned from the ground up for the latest iPhone, Pixel, and Galaxy phones. Mount it onto the phone via a case and get closer with 2x optical zoom.
Photography

Golf ball-sized Lume Cube Air is a pocketable LED for photos and video

Off-camera lighting for smartphones and GoPros just got even smaller. Meet the Lume Cube Air, a smaller portable LED light designed for photos and videos that weighs only about two ounces.
Photography

Edit portraits with A.I. and adjust focus in the new ON1 Photo RAW 2019 editor

ON1 Photo RAW 2019 now has a dedicated tab for portraits that automatically recognizes faces to help with retouching. The update also brings a new focus stacking tool, enhancements to layers, and improvements to local adjustments.
Mobile

Taking shots in the dark with Night Sight, the Pixel’s newest photo feature

The Google Pixel range has always been the home of some of the mobile world's best phone cameras. That performance is now getting even better with the introduction of the low-light Night Sight mode.
Photography

Alpha Female: Sony awards five women grants to support artisan diversity

Women can face several challenges in launching a photography career -- Sony's latest initiative aims to help propel women in the industry forward. Sony recently announced the winners of the Alpha Female program.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Product Review

Fewer pixels, better camera? The Nikon Z6 shows the beauty of restraint

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.
Social Media

Build a wish list and shop videos with Instagram’s latest shopping update

Eyeing a product on Instagram? Now there are more ways to shop from the social network. Instagram just rolled out options to save products in a collection as users can also now shop from videos.