New algorithm optimizes photo portfolios for the viewer’s screen and even CPU

Online photography portfolios are often a dance between quality and download times, but a new algorithm developed by Wix, the website-building platform, is turning that dance into something more sophisticated than a basic two-step. The new Pro Gallery allows photographers to choose the quality and sharpness while the software determines the viewer’s browser and screen to optimize for the best view.

Recently released globally, the Wix Pro Gallery plug-in lets photographers choose the quality (much as Photoshop prompts a quality level after saving a JPEG) as well as the level of sharpness after the upload. Quality is selected on a scale of 100, though Wix suggests keeping quality at 90 or lower, since the highest options create much bigger files without a significant change for the viewer.

Using that information, the algorithm then identifies the viewer’s browser, screen size, and server and adjusts the image to achieve the selected quality for that particular viewer. That allows the platform to speed up the webpage’s load time for a mobile viewer while giving someone with a 4K screen the best look.

“The new Wix Pro Gallery is now the only gallery in the industry that allows users to have complete control over the quality of their images online on serve time and not just on upload time,” said Ronny Elkayam, the head of Wix’s photography division. “Changing image quality and sharpening on upload time or on the cloud is easy. Doing so after the image is processed for serving on different sizes and providing great performance is groundbreaking.”

The amount of time it takes for a webpage to load is directly affected by the number and quality of photos on that page, which is why many photographers resize their images for the web. While resizing will still shorten uploads on the photographer’s end, the new algorithm optimizes photos for the best view on the visitor’s end. The algorithm will even detect the user’s CPU and memory to maximize the use of speedy hardware.

“Photographers now have complete control over images when they are optimized per-browser, as well as when they are initially uploaded to the website,” Elkayam said. “This is an important distinction because when images are resized to fit different dimensions of browsers, they lose their quality. The gallery allows the photographer complete control over the quality and filter of the image at all stages of presentation online.”

The Pro Gallery’s optimization is also compatible with video files, transcoding each one to different formats and bandwidth variations so it’s ready to go with a version that best fits the viewer’s device.

Along with the optimization algorithm, the Wix Pro Gallery allows photographers to customize with different layouts, cursor hoover behaviors, and social sharing buttons. Those optimized images are also a bit safer with the option to turn off right-click downloads, so images aren’t as easy to steal.

Along with the introduction of the new Pro Gallery plugin, Wix announced a contest where three winning photographers will get to shoot the cover of Brides or Condé Nast Traveler magazines, or assist on a Vanity Fair cover shoot. Applications, created through a free (or paid original URL option) Wix portfolio, are due by August 9.

Photography

Olympus’ latest teaser shares glimpse of new OM-D camera geared toward sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's geared toward sports.
Mobile

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…
Photography

Lexar’s latest SDXC card keeps you shooting with 1 TB of storage

Shoot large files at high capacity? Lexar's latest SDXC memory card will fit a terabyte of storage inside your camera. The Lexar SD card is part of the company's Professional 633x series. That higher capacity will come at a cost, however.
Emerging Tech

Awesome Tech You Can’t Buy Yet: heat-powered watches, phone cases with reflexes

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Photography

See ya, CFast: 1TB CFexpress card transfers photos at 1,400MB per second

The latest trend in professional removable storage media is fast approaching. At CES 2019, ProgradeDigital revealed its first CFexpress card, featuring a 1-terabyte capacity and bewildering 1,400 megabyte-per-second transfer rate.
Photography

From 11K to just OK: The biggest photo gear announcements at CES 2019

From 11K cameras to 1 TB media cards, CES 2019 brought a peek at new gear for photographers and videographers. But what photography gear grabbed our attention the most? Here are the biggest photo gear announcements from CES 2019.
Photography

What to look for and what to avoid when buying a camera

Looking to buy a new camera? Our comprehensive camera guide for 2016 has answers to any camera or photography questions you might ask, whether in regards to pricing, image quality, or weatherproofing.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Photography

From 4K powerhouses to tiny action cams, here are the best video cameras

Although not as popular as they once were, dedicated video cameras still have their benefits. From travel vlogging to home movies to recording your kid's little league game, here are the best video cameras you can buy right now.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.