Measuring the Internet’s emotions about the ‘Breaking Bad’ finale

breaking bad takes over the internet 328257

In a total non-surprise, Breaking Bad completely dominated everything everywhere yesterday. The terminal episode aired last night, bringing the ballad of Walter White and co. to a close. So how did the final show fair on social media? Putting it lightly, Breaking Bad took the rest of TV out back and shot it.

Social analytics team Viralheat went ahead and collected some of the more noteworthy bits of data – perhaps most crucial being the fact that Breaking Bad had 373,337 mentions on Twitter last night. But what the firm was also able to track was how we felt about it all. While clearly how we feel is that television as we know it will never be the same and maybe now is the time to cut the cable cords because what’s even the point anymore!?!?, Viralheat got a little more specific. 

#BreakingBad

As mentioned, the show itself received 373,337 mentions; 24.5 percent were positive and 59 percent were negative. This is a bit perplexing given that most everything I’ve personally heard, or seen posted to Twitter, Facebook, or (gasp!) actual review sites is heralding the finale as one of the best show wrap-ups of all time. Of course, given that we are talking about analytics technologies reading emotion, it’s incredibly possible that tweets lamenting the end of the show were interpreted as “negative,” but were no such thing.

“Viralheat thinks that the sentiment has a higher percentage of negative due to the strong (sad, upset, etc.) feelings around Breaking Bad ending,” a rep for the company tells me. For example … 

There was also a lot of blatant love.

Of course there is also this camp: 

#WalterWhite

The man, the myth, the legend himself raked in 133,158 mentions; 31 percent positive, 51 percent negative. Why the high negativity for a character that is – generally, and maybe strangely – beloved? Well, Twitter is an overwhelmingly negative place for starters; you know how you’re more likely to review something you hated to warn people than something you thought was okay, or even liked? Yeah, that applies here too. Also, with such a large number, the sentiment is bound to be more diverse. You get a lot of people talking, you’re going to also get a lot of opinions.

#JessePinkman

Aaron Paul has made us all fall in love with him as well as Jesse, even if we know he’s probably no good for us. That heart of gold shines through and we just can’t help it. Jesse Pinkman recieved 43,706 mentions, with 40 percent positive and 41 percent negative.

#SaulGoodman

Naturally, everybody’s favorite character getting a spinoff (okay, he might be the only character getting a spinoff, but with good reason) accumulated 7,248 mentions – and was the most positively tweeted-about of the bunch. Some 48.5 percent of the tweets were positive, and 36 percent were negative.

#SkylerWhite

Oh poor, long-suffering Skyler. She’s always been so strangely hated by fans and labeled a buzzkill – seriously, what a nag, right? Her husband lied about dealing meth and then completely turned their lives into a dramatic Pablo Escobar-themed telenovela. What a relentless harpy!! So of course, of her 5,951 mentions, only 34 percent were positive and a whopping 58 percent were negative.

Also worth noting is the fact that none other than Samuel L. Jackson is the biggest jerk of all time for tweeting a spoiler sans warning.

WARNING: IF YOU HAVE NOT SEEN THE FINAL EPISODE STOP READING HERE. ALSO, IT’S SUPER WEIRD YOU READ UP TO THIS POINT; YOU SHOULD BE SITTING IN A CAVE WITH YOUR HANDS OVER YOUR EARS UNTIL YOU WATCH THE SHOW. Also, get this app. 

Now that that’s out of the way, look at what Mr. Jackson if you’re nasty posted today: 

The reactions are … passionate. Here’s one of the more reserved responses.

Wearables

To be blunt, the Vuzix Blade smartglasses just don’t cut it

We tried out the Vuzix Blade to find out if it’s worth shelling out $1,000 for smartglasses. Are these augmented reality, Android-powered glasses really ready for primetime or just an expensive gimmick that no one really needs?
Movies & TV

J.J. Abrams wraps production on Star Wars: Episode IX with a heartfelt message

Star Wars: The Force Awakens director J.J. Abrams has wrapped production on Star Wars: Episode IX, which he directed and co-wrote. Here's everything we know about the movie before it premieres in December 2019.
Movies & TV

The Breaking Bad sequel might air on Netflix before it arrives on AMC

A Breaking Bad sequel starring Jesse Pinkman (and, possibly, Walter White) is on the way from series creator Vince Gilligan, and you might get your first look at it on Netflix, not traditional cable.
Movies & TV

'Terminator: Dark Fate' is the working title for the new Terminator movie

The most recent Terminator films didn't do so well, but now James Cameron has returned to reinvigorate the franchise. Here's everything we know about the cast, crew, and story of the upcoming Terminator: Dark Fate movie.
Social Media

Twitter boss again teases the idea of a button to edits tweets

Twitter CEO Jack Dorsey has suggested the company is still looking at options for allowing people to edit tweets. Ideas include a function that gives you up to 30 seconds to recall a tweet before it goes live on the service.
Social Media

‘Instagram egg’ embarks on a new adventure as man behind it is unmasked

The Instagram egg made global headlines recently after it became the most-liked post on the photo-sharing app. The person behind the account has now been revealed, as has his reason for choosing an egg for the stunt.
Social Media

Periscope tool adds guests to feeds so streamers can become talk show hosts

Periscope users can now invite viewers to chime into the conversation with more than just the comment tool. By enabling the option to add guests, livestreamers can add guests to the conversation, in audio format only.
Photography

Crouching, climbing, and creeping, the perfect Instagram shot knows no bounds

Just how far will you go for the perfect Instagram? A recent survey shows just how willing Instagram users -- and Instagram husbands -- are to climb, lie down, embarrass themselves or let their food go cold for the perfect shot.
Social Media

Facebook’s long-promised ‘unsend’ feature arrives. Here’s how to use it

Send a message to the wrong person? Messenger now gives you 10 minutes to take it back. After an update beginning to roll out today, users can now retract messages if they act within the first 10 minutes after sending the message.
Social Media

YouTube boss admits even her own kids gave the ‘Rewind’ video a thumbs down

YouTube's 2018 Rewind video went down like a lead balloon at the end of last year, becoming the most disliked video in its history. And now YouTube's CEO has admitted that even her own kids thought it was pretty darn awful.
Social Media

Snapchat finally recovers from its redesign — so here comes an Android update

Snapchat's drop in users after launching a controversial redesign has finally stagnated. During the fourth quarter and 2018 earnings report, Snapchat shared that the company is rolling out an Android update designed to increase performance.
Social Media

Skype’s new ‘blur background’ feature could help keep you from blushing

Skype's latest feature for desktop lets you blur your background during video calls. The idea is that it keeps you as the focus instead of distracting others with whatever embarrassing things you might have on show behind you.
Social Media

Twitter users are declining but more people are seeing ads every day

Twitter's end-of-the-year report for 2018 is a mix of good and bad news. The good news is that more users are seeing adds daily, the metric the company will focus on moving forward. But the bad news is that monthly active users are…
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.