This YouTube channel wants to reward you for overshared travel stories

doubletreeIt’s not uncommon for people to like sharing their travel stories. Once upon a time, that took the form of waiting until the travels were over, getting photographs developed, and telling (undoubtedly bored) friends and family everything in the most elaborate, unnecessary detail. These days, of course, there’s no need to wait: With digital cameras, the Internet, and especially social media, you can tell everybody in the world whatever you want about your getaway the instant you’re lying in your temporary bed… and one hotel chain in particular would really, really like you to do that, thanks very much.

DoubleTree, a hotel chain under the Hilton brand, is launching its own YouTube channel called DTour, to let users generate content about travel – anything frrom photos or videos to specific locations and recommendations of places to visit, eat, stay. Of course, we wouldn’t be surprised if Hilton would like it more if you gave the brand an extra bias here, but users can also share other kinds of travel tips like where to find the nearest supermarkets or drugstores in case of emergencies. The channel will be supported by a year-long contest, sponsored by DoubleTree, as well as ads on both BBC and Lonely Planet’s websites and promotions on Twitter and Foursquare.

The contest – which enjoys the punny title “DTour of a Lifetime” – asks entrants to upload a video spotlighting “a nearby landmark, an unusual cultural attraction or a not-to-be-missed travel spot” that lasts between 30 seconds and three minutes, and feature a description of 300 words or less, to YouTube. A panel of judges will go through all of the entrants to select 24 finalists, whose videos will then be put to a public vote via the DTour channel, with prizes including journeys around the world.

According to Google’s head of industry, Megan Danielson, the company’s partnership with DoubleTree for DTour is “what YouTube does best… letting people play around and explore interesting content.” This is far from the first YouTube contest of this sort; among others, the site is currently in the midst of its own Simon Cowell-created talent search, The You Generation.

Although DTour is likely to gain positive PR effect on DoubleTree’s brand, the hotel chain’s global head John Greenleaf noted that it’s more than just promotional value and wanting to give back to the traveling community. “This [concept] is purely based on traveler content as well as content that employees at our hotels post,” he told Adweek. “Our research shows that 80 percent of travelers don’t know where they are going when they start to plan a trip.”

Of course, it’s not entirely altruistic. “It’s a wonderful way for [people] to go in and take a look at a city and see what there is to do based on other travelers’ experiences,” Greenleaf added, “while taking a look at our unique hotels in each of those markets.” Hint, hint.


Adobe Premiere Rush CC is the cloud-based video editing app you've been waiting for

On stage at Adobe MAX 2018, Adobe announced its cloud-centric, social video-editing application, Adobe Premiere Rush CC. We took some time to put it through its paces to see what it offers, how it works, and what's missing.
Movies & TV

The best shows on Netflix in October, from 'Mindhunter’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

Time for a TV upgrade? Here’s what you need to know about 4K Ultra HD TV

Ultra HD 4K has quickly taken over the world of TVs. But what is Ultra HD 4K, how does it work, and most importantly, should you upgrade, or keep your old TV? We explain it all right here.
Home Theater

Need more contrast in your life? Here’s what you need to know about HDR TVs

So what is HDR TV? In a nutshell, it’s the best thing to happen to TV since the arrival of 4K. Here's everything you need to know about the technology, what it can do, and why it’s a must-have.

Find love with the best LGBT dating apps for iOS and Android

If you're looking to meet someone new, look no further than your phone. Whether it's just a date, or you're looking for something a little more serious, here are the best LGBT dating apps available for Android and iOS.
Smart Home

Creepy or convenient? Facebook’s new Portal smart display follows you around the room

Facebook's Portal devices are video smart speakers with Amazon Alexa voice assistants built in that allow you to make calls between FB friends. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you…

Google to shut down Google+ after exposure of 500,000 users’ data

After Facebook revealed that 50 million users may have been exposed as a result of a security vulnerability, Google announced it discovered a bug that left 500,000 Google+ users exposed. It will also shut down Google+.

2018's 10 best dating apps to help you find the perfect companion

Everyone knows online dating can be stressful, time-consuming, and downright awful. Check out our top picks for the best dating apps, so you can streamline the process and find the right date, whatever you're looking for.
Social Media

Sick of Facebook privacy scandals? Here's how to protect your personal data

With a number of security scandals in 2018, it has us questioning if we should get rid of Facebook. Here's how to protect your personal data without deleting your account, as well as how to just nuke the thing altogether.
Social Media

These are the best ways to make an animated GIF

Love sharing GIFs with your friends and peers, but wish you could make your own? Here's how to do so in Photoshop, or using a few other methods that don't require you to shell out a premium fee with each calendar year.
Social Media

Instagram says its A.I. can track down bullying in photos

Instagram is turning to artificial intelligence to help it root out bullying on its platform. Following similar efforts to target bullying in comments, the company now has systems capable of detecting bullying in photos, too.
Social Media

Snapchat is using VR to let you step inside its new original shows

Tuning in to your favorite shows not enough? Snap Originals will allow viewers to set into a virtual set. The new exclusive shows debut today with three different shows. Snap Originals are vertical, short, and exclusive to the platform.
Social Media

3D Facebook photos jump out of the newsfeed, no glasses needed

You're not seeing things -- that photo in your Facebook newsfeed is 3D. Launching today, 3D Facebook Photos use the depth maps from dual-lens smartphones to add dimension to an image as you move your phone.
Social Media

Instagram is testing a new way for you to look through your feed

Instagram is constantly tweaking its app to help give its users the best experience possible, so how do you like the sound of tapping — instead of swiping — to look through your feed?