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Facebook had to dumb down Moments for Europe and Canada — here’s why

Facebook Smart Phone App
Facebook has launched a new version of its Moments photo-sharing app in Europe and Canada. The different between this and other versions? This one doesn’t have facial recognition.

“But isn’t facial recognition an integral part to how Moments works,” I hear you ask? Yes. Yes it is. Moments is designed to make photo sharing with friends and family easy by scanning photos for individuals — for example, if you go to a birthday party you could easily pick out all the photos of the honoree and share them with friends and family.

There’s a reason Facebook launched Moments in Europe and Canada without facial recognition. The company had to modify the app to conform with local privacy laws. The result is a fairly dumbed-down version of the app, which will ask users to identify faces manually, after which the app will attempt to find photos that “appear to include the same face,” basing what it finds on broad similarities, rather than the precise facial recognition tech it employs in the U.S. version.

In fact, if legal battles fail to go Facebook’s way, the company could end up having to remove facial recognition from its U.S. Moments app too. A privacy lawsuit against Facebook’s photo-tagging feature will be going ahead, despite Facebook’s request to have the case dismissed off the bat. Of course, facial recognition in Facebook has been in question for years now, however the courts have yet to determine whether or not Facebook’s features violate any laws. Google is facing similar lawsuits over Google Photos, which has a number of similar features compared to Facebook Moments.

It’s likely facial recognition will continue to appear in the courts — while it seriously adds to the convenience of some services, it’s a clear target for privacy advocates. In the meantime, U.S. users can continue to take advantage of the feature on Moments, but if you’re in Europe or Canada, you might be out of luck. Or in luck, depending on how privacy-concerned you are.

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