Sorry guys, but ladies get the most likes on Instagram, study suggests

how to post GIFs on Instagram
Panithan Fakseemuang / 123RF
Do Instagram photos shared by women get more likes than shots from men? A new study of over a million Instagrams suggests that on average, posts from women receive nearly five times more likes and comments than those from men The data comes from a study by Hopper HQ, an Instagram scheduling program, designed to help users determine how to get the most from their posts.

Out of the 1.2 million Instagram posts from over 4,000 accounts considered in the study, posts shared by women had an average of 578 likes and comments combined over men’s 117 average. Hopper HQ says women users also had a higher average with only comments included, 170 compared to 113 for men. That average, however, suggests that the interactions on men’s posts favor comments over likes. While the scheduling service says that more Instagram users are female, the platform’s male users tend to interact most with posts about sports and fitness.

Hopper HQ is a service that schedules Instagram posts (and that, unlike recent bot shutdowns, says it follows Instagram’s Terms of Use). The data includes only posts shared using the platform, but could offer insight into potential ways to drive more interaction organically. For example, the Gingham filter had the most likes, with the Clarendon coming in second.

The study also suggests that posts relating to personal experiences — ranging from travel to weight loss — receive the most likes. Images with animals came in second, and scenic shots were the third most popular type of photo.

The text accompanying the photo matters, too — captions that were so long that users had to click “see more” to read the post in its entirety received an average of 15 percent fewer likes while captions with emojis tended to receive more interactions. The hashtags of course matter as well – with #love, #instagood, #photooftheday, #beautiful, and #tbt getting the most use.

The study also suggests that when you post matters — Hopper HQ suggests that for British users, posting between 6 p.m. and 7:30 p.m. BST on weekdays and 11 a.m. on the weekends, though profiles hoping to reach followers in a different time zone might be a bit different.

The data is only a small portion of Instagram posts since it comes from only the posts made through the Hooper HQ system — and as a paid service, Hooper HQ users are likely a narrower demographic than Instagram users as a whole. Still, while it’s just a small glimpse, the study could help users grow their organic reach.

Movies & TV

You should read these epic sci-fi novels before they become blockbuster films

You can get ahead of the next crop of science-fiction movies coming out of Hollywood by picking up the books that inspired them. We compiled a list of books you can add to your reading list now to get a glimpse of the future.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Cars

Keep your driving record squeaky clean with these top-flight radar detectors

Nobody likes getting a speeding ticket, but these gadgets can help. Check out our picks for the best radar detectors on the market, from the likes of Valentine One, Escort, and Beltronics.
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.
Social Media

Twitter boss again teases the idea of a button to edits tweets

Twitter CEO Jack Dorsey has suggested the company is still looking at options for allowing people to edit tweets. Ideas include a function that gives you up to 30 seconds to recall a tweet before it goes live on the service.
Social Media

‘Instagram egg’ embarks on a new adventure as man behind it is unmasked

The Instagram egg made global headlines recently after it became the most-liked post on the photo-sharing app. The person behind the account has now been revealed, as has his reason for choosing an egg for the stunt.
Social Media

Periscope tool adds guests to feeds so streamers can become talk show hosts

Periscope users can now invite viewers to chime into the conversation with more than just the comment tool. By enabling the option to add guests, livestreamers can add guests to the conversation, in audio format only.
Photography

Crouching, climbing, and creeping, the perfect Instagram shot knows no bounds

Just how far will you go for the perfect Instagram? A recent survey shows just how willing Instagram users -- and Instagram husbands -- are to climb, lie down, embarrass themselves or let their food go cold for the perfect shot.
Social Media

Facebook’s long-promised ‘unsend’ feature arrives. Here’s how to use it

Send a message to the wrong person? Messenger now gives you 10 minutes to take it back. After an update beginning to roll out today, users can now retract messages if they act within the first 10 minutes after sending the message.
Social Media

YouTube boss admits even her own kids gave the ‘Rewind’ video a thumbs down

YouTube's 2018 Rewind video went down like a lead balloon at the end of last year, becoming the most disliked video in its history. And now YouTube's CEO has admitted that even her own kids thought it was pretty darn awful.
Social Media

Snapchat finally recovers from its redesign — so here comes an Android update

Snapchat's drop in users after launching a controversial redesign has finally stagnated. During the fourth quarter and 2018 earnings report, Snapchat shared that the company is rolling out an Android update designed to increase performance.
Social Media

Skype’s new ‘blur background’ feature could help keep you from blushing

Skype's latest feature for desktop lets you blur your background during video calls. The idea is that it keeps you as the focus instead of distracting others with whatever embarrassing things you might have on show behind you.
Social Media

Twitter users are declining but more people are seeing ads every day

Twitter's end-of-the-year report for 2018 is a mix of good and bad news. The good news is that more users are seeing adds daily, the metric the company will focus on moving forward. But the bad news is that monthly active users are…
Computing

YouTube beats Apple, Netflix as the most trusted brand by millennials

The popular video sharing website YouTube climbed up in an annual Mblm study, moving up from third place in 2018 and coming ahead of both Apple and Netflix in final 2019 rankings.