You might soon be watching a lot more video on Instagram

Instagram's long-form video platform, IGTV, could launch today

If you find Instagram videos just a bit too long for your rapidly diminishing attention span, then brace yourself. It’s apparently considering upping the limit to a full hour. And as soon as today, June 20, you could be experiencing that new, lengthy option on your favorite photo-sharing app.

As per a report from TechCrunch, the Instagram long form video hub will be called IGTV, and will be found in the Explore tab.

At the current time, the popular media-sharing app allows for videos of up to 60 seconds, so yes, 60 minutes would be a significant extension.

News of the new video format was initially reported by The Wall Street Journal, which heard from “people familiar with the matter” that Instagram is right now in discussions with content creators and publishers about producing long-form video content for the app. Since then, reports have further revealed that videos will be full-screen, vertically oriented, and boast a resolution of up to 4K. When you navigate to IGTV, you’ll be able to see Popular recent videos, and the option to Continue Watching if you couldn’t finish all 60 minutes of content in one sitting.

Of course, it doesn’t mean the platform would suddenly be flooded with videos that all hit the 60-minute mark — merely that users and advertisers will have the option to post footage lasting anywhere up to a full hour. Videos streamed live, rather than recorded, are already allowed to run for up to an hour on the platform.

Interestingly, the Journal’s sources said the feature “will focus on vertical video, or video that is taller than it is wide,” an annoying format that still causes many a viewer to gripe, “Why don’t they hold their phone the other way?” whenever such footage appears on their screen.

Mark Zuckerberg, CEO of Instagram’s parent company, Facebook, has said many times that video is the key to growth for his online offerings, which besides Facebook and Instagram also include Messenger and WhatsApp.

“Over the next three years, the biggest trend in our products will be the growth of video,” the Zuck said toward the end of 2017. “When done well, video brings us closer together. We’ve found that communities formed around video like TV shows or sports create a greater sense of belonging than many other kinds of communities. We’ve found that Live videos generate 10 times the number of interactions and comments as other videos.”

Instagram has already seen great success with its video-focused Stories feature, which it lifted from rival social media app Snapchat in 2016.

Stories lets users share photos and short videos of up to 15 seconds uploaded to the service within a 24-hour period. It already has 300 million daily users among its community of 800 million, making it one of the fastest-growing features on Instagram.

Users can also post clips to their feed, with brands, too, able to advertise their wares through video presentations. If Instagram lifts the limit on its current video restrictions, brands will be able to put out longer ads on the platform — enabling Instagram to charge more for the privilege.

Longer videos could also see Instagram become a home to original long-form content made by professional content creators, shifting the app ever further away from its roots as a simple photo-sharing service and allowing it to take on the likes of Google-owned YouTube.

Updated on June 20: Added the news that Instagram’s long form video platform, IGTV, may launch today.

Product Review

The design still says retro, but Fujifilm's X-T3 is all about the future

If the X-T2 brought Fujifilm into the modern era, the X-T3 is focused on the future. With a new sensor and processor, completely revamped autofocus, and vastly upgraded video, it's the new APS-C camera to beat.
Photography

Adobe Premiere Rush CC is the cloud-based video editing app you've been waiting for

On stage at Adobe MAX 2018, Adobe announced its cloud-centric, social video-editing application, Adobe Premiere Rush CC. We took some time to put it through its paces to see what it offers, how it works, and what's missing.
Gaming

Grab a comfy saddle — ‘Red Dead Redemption 2’ campaign clocks in at 60 hours

According to Rockstar Games co-founder and head writer Dan Houser, Red Dead Redemption 2 features a 60-hour story. Houser said "superfluous" content was removed from the game. It launches October 26 on PlayStation 4 and Xbox One.
Outdoors

The Wau stands out in the crowded ebike market with its 60-mile range

The Wau ebike is a high-tech commuter that offers onboard GPS tracking, geofenced alarm systems, built-in front and rear lights, and pedal-assist speeds of up to 20 mph, with a range of as much as 60 miles between charges.
Social Media

Snapchat is using VR to let you step inside its new original shows

Tuning in to your favorite shows not enough? Snap Originals will allow viewers to set into a virtual set. The new exclusive shows debut today with three different shows. Snap Originals are vertical, short, and exclusive to the platform.
Social Media

3D Facebook photos jump out of the newsfeed, no glasses needed

You're not seeing things -- that photo in your Facebook newsfeed is 3D. Launching today, 3D Facebook Photos use the depth maps from dual-lens smartphones to add dimension to an image as you move your phone.
Social Media

Instagram is testing a new way for you to look through your feed

Instagram is constantly tweaking its app to help give its users the best experience possible, so how do you like the sound of tapping — instead of swiping — to look through your feed?
Computing

Was your Facebook account hacked in the latest breach? Here’s how to find out

Facebook now reports that its latest data breach affected only 30 million users, down from an initial estimate of 50 million accounts. You can also find out if hackers had accessed your account by visiting a dedicated portal.
Mobile

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.
Social Media

Like a pocketable personal stylist, Pinterest overhauls shopping tools

Pinterest shopping just got a bit better with a trio of updates now rolling out to Pinterest. The first replaces Buyable Pins with Product Pins for more features, including knowing whether or not a product is in stock.
Smart Home

Facebook’s new Portal device can collect your data to target your ads

Facebook confirmed that its new Portal smart displays, designed to enable Messenger-enabled video calls, technically have the capability to gather data on users via the camera and mic onboard.
Social Media

YouTube is back after crashing for users around the world

It's rare to see YouTube suffer serious issues, but the site went down around the world for a period of time on October 16. It's back now, and we can confirm it's loading normally on desktop and mobile.
Social Media

Twitter has sorted out those weird notifications it was sending

Twitter started churning out weird notifications of seemingly nonsensical letters and numbers to many of its users on Tuesday morning. The bizarre incident even prompted Twitter boss Jack Dorsey to get involved.
Photography

Adobe MAX 2018: What it is, why it matters, and what to expect

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.