Instagram is stuffing even more ads onto its app in the form of video carousels

instagram albums news app smartphone ios android
Instagram is a big fan of video. Not only is the format known to increase engagement among viewers, but it is also favored by brands looking to promote their products.

The photo-sharing app’s latest feature is aimed directly at advertisers, and it manages to cram even more ads on to its platform without saturating its feed.

Instagram is introducing video ads to its Carousel feature, which was launched as a horizontal slideshow for images last year. This means multiple video ads can now take up the same space on Instagram’s vertical feed, allowing you to swipe through them in order to view more.

For brands and businesses, the carousels can feature three to five pieces of media, including photos and videos, with a 60-second maximum duration for the latter. Overall, that allows advertisers to cram a total of five minutes’ worth of video content into a single space. Users will see the first slide on their feed, and can swipe through to reveal the rest, or simply scroll down to ignore it. The first brands to utilize the video carousel will be Airbnb and Macy’s, reports TechCrunch.

The photo-sharing app has introduced a series of recent updates to focus on the popular video format, including curated feeds, and a view count for the clips — after watching time spiked by 40 percent in just six months.

Additionally, it was recently revealed that premium video and dynamic product advertising on Instagram significantly increased the app’s contribution to Facebook’s mammoth mobile revenue.

This dogged pursuit of the video format is also partly due to the rise of Snapchat, which now eclipses Instagram in terms of daily video views, and even rivals the photo-sharing app’s parent company, Facebook. The Instagram carousel itself has drawn comparisons to Snapchat’s Live Story feature, which also lets users swipe through visual media, and includes sponsored content.

Photography

The Panasonic FZ1000 gets a much-needed update alongside the smaller ZS80 zoom

Panasonic's 2014 superzoom camera with a larger sensor has finally seen an update. The new Panasonic FZ1000 II has a sensor that's better for low light, more physical controls, and new 4K Photo Mode features.
Photography

The best place to print photos online in 2019

Have you been looking around for the best place to print out your favorite photos online or in store? Don't fret, we've pored through dozens of options and narrowed it down to the seven best.
Social Media

Instagram to make giving easier with a Stories donation sticker for fundraisers

Instagram is preparing to launch a donation feature within Stories that would allow users to raise cash for a range of nonprofit charities. The company confirmed it's aiming to launch the donation sticker later this year.
Photography

What’s the difference between Lightroom CC and Lightroom Classic?

Lightroom CC has evolved into a capable photo editor, but is it enough to supplant Lightroom Classic? We took each program for a test drive to compare the two versions and see which is faster, more powerful, and better organized.
Social Media

Periscope tool adds guests to feeds so streamers can become talk show hosts

Periscope users can now invite viewers to chime into the conversation with more than just the comment tool. By enabling the option to add guests, livestreamers can add guests to the conversation, in audio format only.
Photography

Crouching, climbing, and creeping, the perfect Instagram shot knows no bounds

Just how far will you go for the perfect Instagram? A recent survey shows just how willing Instagram users -- and Instagram husbands -- are to climb, lie down, embarrass themselves or let their food go cold for the perfect shot.
Social Media

Facebook’s long-promised ‘unsend’ feature arrives. Here’s how to use it

Send a message to the wrong person? Messenger now gives you 10 minutes to take it back. After an update beginning to roll out today, users can now retract messages if they act within the first 10 minutes after sending the message.
Social Media

YouTube boss admits even her own kids gave the ‘Rewind’ video a thumbs down

YouTube's 2018 Rewind video went down like a lead balloon at the end of last year, becoming the most disliked video in its history. And now YouTube's CEO has admitted that even her own kids thought it was pretty darn awful.
Social Media

Snapchat finally recovers from its redesign — so here comes an Android update

Snapchat's drop in users after launching a controversial redesign has finally stagnated. During the fourth quarter and 2018 earnings report, Snapchat shared that the company is rolling out an Android update designed to increase performance.
Social Media

Skype’s new ‘blur background’ feature could help keep you from blushing

Skype's latest feature for desktop lets you blur your background during video calls. The idea is that it keeps you as the focus instead of distracting others with whatever embarrassing things you might have on show behind you.
Social Media

Twitter users are declining but more people are seeing ads every day

Twitter's end-of-the-year report for 2018 is a mix of good and bad news. The good news is that more users are seeing adds daily, the metric the company will focus on moving forward. But the bad news is that monthly active users are…
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.
Computing

YouTube beats Apple, Netflix as the most trusted brand by millennials

The popular video sharing website YouTube climbed up in an annual Mblm study, moving up from third place in 2018 and coming ahead of both Apple and Netflix in final 2019 rankings. 
Social Media

LinkedIn finally gets around to launching its own live video tool

Live video is coming to LinkedIn for businesses and individuals on the site. The livestreaming feature is launching in beta in the U.S. before rolling out to the entire community.