Lift: A new social network, born with the help of Twitter co-founders


Twitter founders Biz Stone, Ev Williams and Jason Goldman announced Tuesday the first official start-up partnership to emerge from their recently re-launched technology incubator, Obvious Corp. The blossoming company is called Lift, which offers a new take on social networking that aims to help people get things done.

Still in its infancy, Lift remains an enigma, as concrete details about the service aren’t simply unavailable to the press or public — they don’t even yet exist. But thanks to Mashall Kirkpatrick at ReadWriteWeb, who’s compiled a solid account of the history of Lift and all there is to know about the service thus far, and a few more tidbits from the Lift co-founders, a vague picture of Lift has begun to come into focus.

Lift actually began as a company call Mibbles, which was created by Tony Stubbleine, founder of CrowdVine. The basic concept behind Mibbles was that people would post goals they hoped to accomplish, and then give themselves awards for completing the task. Other members would upvote the accomplishment. It was simple, unique and straightforward, kind of like Twitter itself.

As of this week, Mibbles has officially transformed into Lift. The new company is co-founded by Stubbline, along with Jon Crosby (previously of Path, Engine Yard Cloud and Songbird), and developer Connor Montgomery. The Twitter/Obvious crew has added their support and expertise to help Lift grow into a full-fledged product.

Users can now sign up at the domain, and get in line for updates about Lift, and access once that becomes available.

You’re probably asking, “OK, I can sign up, but what the heck is Lift, anyway?” And the answer is: We have no idea. And neither does the Lift crew, unfortunately.

According to the “Welcome” email we received after signing up through, the team is “Interested in ways new technology can help unlock human potential, especially through the use of positive reinforcement. That’s all we can tell you right now.”

Fair enough. But considering the personnel firepower behind the project, you can be sure we’ll be keeping a close watch on this one. Stay tuned.

Social Media

Twitter tests home screen button that offers more control of your timeline

Twitter recently relaunched its reverse-chronological timeline, but accessing it means diving into settings. Now the company is testing a button on the main screen that lets you switch between the two different styles of timeline.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.

Get your Sagan on with 60 awe-inspiring photos of the final frontier

Few things instill a sense of wonder quite like the final frontier. The best space photos show off the beauty of Earth, our solar system, and the far corners of the universe. Here are our current favorites.
Movies & TV

The 10 best 'Black Mirror' episodes are thought-provoking, disturbing, mesmerizing

After watching all 19 episodes across four seasons and one special, we've selected and ranked the best Black Mirror episodes released so far. Read on to find out if your favorite episode from the award-winning Netflix series made the list.
Social Media

Snapchat’s PR firm is suing an influencer for failing to influence

Snapchat's PR firm is suing a social media influencer for his alleged failure to promote Spectacles on Instagram. Actor Luka Sabbat was paid $45,000 upfront, but the suit claims he fell well short of the terms of the deal.

WhatsApp finally gives in to the lure of cash-generating ads

WhatsApp's co-founders always said their messaging app would never show ads, but once the pair quit the company, it seemed inevitable that its owner, Facebook, would find a way to incorporate them.

Urban legends for the digital age: The best scary stories from the internet

In need of some simple scares this Halloween? We've combed the internet for the best creepypastas, urban legends, and scary stories. From found footage YouTube videos to a deceptively scary wiki, these stories are sure to spook.

Shazam hooks up with Instagram Stories for another way to share songs

The latest update for Apple-owned Shazam lets iPhone users share music tracks to Instagram Stories in a few quick taps. To enable the feature, just make sure you have the latest version of Shazam loaded on your handset.
Social Media

Dine and dash(board): Make a Yelp reservation from your car’s control panel

Already in the car, but can't decide where to eat? Yelp Reservations can now be added to some dashboard touchscreens. Yelp Reservations searches for restaurants within 25 miles of the vehicle's location.

Hackers sold 120 million private Facebook messages, report says

Up to 120 million private Facebook messages were being sold online by hackers this fall. The breach was first discovered in September and the messages were obtained through unnamed rogue browser extensions. 

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. You're in luck -- we've gathered 23 of the best subreddits to help…
Social Media

Facebook opens pop-up stores at Macy’s, but they’re not selling the Portal

Facebook has opened pop-up stores at multiple Macy's, though they're not selling Facebook's new Portal device. Instead, they're showcasing small businesses and brands that are already popular on Facebook and Instagram.
Social Media

Facebook Messenger will soon let you delete sent messages

A feature coming to Facebook Messenger will let you delete a message for up to 10 minutes after you send it. The company promised the feature months ago and this week said it really is on its way ... "soon."