A social giving app with a competitive twist uses your enemies’ tweets against them

social giving charity competitive twist ikeedo

If you’ve ever found yourself hate-reading a politician or group’s tweets and want an alternative beyond silently shaking your fist skyward or sending a mean @ reply, iKeedo is the perfect way to channel your rage into constructive philanthropy. 

Aikido, a form of Japanese self-defense, centers on the idea that you harness an opponent’s strength against him. The developers of iKeedo, a social giving app, kept this in mind when they came up with their unique charity-pledging format — people who use iKeedo make donations to charities based on the social media behavior of ideologically opposed organizations. So, for example, for iKeedo’s first campaign, every time the National Rifle Organization tweets, users will donate money to an anti-gun charity of their choice.

When you pledge to iKeedo, you can set the amount of money you want to donate per tweet, and then put a cap on the amount of money you want to donate. So you could donate a dollar to the Brady Center to Prevent Gun Violence every time the NRA tweets, until you’ve given $20. Your money is sent using PayPal, and iKeedo does not take a cut, so the full pledge goes where you want it. The organization just uses tweets right now, but Facebook and Instagram may get rolled into the mix in the future. 

The creators of iKeedo were inspired by how causes can gain momentum on social media. Co-founder David Hernandez says the company is focused on building the platform right now and “gamifying charity giving.” They haven’t received a response from the NRA about the debut campaign, but perhaps they will in the future; iKeedo has no plans to end the campaign. “Unfortunately, the dialogue and debate around gun violence is evergreen: This is a subject matter with no finish line in sight. Even as new laws are considered and passed, the debate will continue,” Hernadez notes. “We are literally just coming out of soft launch, so our immediate success is measured by positive feedback and participation. Our ultimate success will be measured by the net new donations we’re able to generate on behalf of worthy causes like The Brady Campaign and Moms Demand Action For Gun Sense in America.” 

As a liberal with a heart bloodier than that shower scene in Carrie, I find iKeedo’s ideological tilt right-on — and of course, it’s a very satisfying way to donate money as a means of funneling outrage into something productive. But, of course-erer, there is one element of iKeedo that won’t be for everyone: It’s defiantly partisan. The whole “us versus them” tension is what the app feeds off. 

In an ideal world, iKeedo would be a colossal failure, derided by affable politicians as they rubbed feet across the aisle and ushered in a brave new world of non-sectarian, steadfastly tolerant politicking, Sarah Palin and Richard Blumenthal cross-stitching a friendship quilt to celebrate their many compromises, Fox News shuttered, Tea Party members and godless socialized medicine supporters picnicking on the sweet bread of understanding. 

But that’s not how the world works, and even though iKeedo’s brazen “use your political enemy’s tweets to fuel your desire to donate to charities that align with your political affiliation” thing doesn’t exactly ameliorate ideological tensions, it could be a powerful way to entice people into donating to organizations that they care about. There’s something especially satisfying about donating to a cause you care about while feeling like you’re screwing over the people that oppose that cause. 

Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Twilight Zone’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.
Wearables

Our favorite fitness trackers make it fun to keep moving

Looking for your first fitness tracker, or an upgrade to the one you're already wearing? There are plenty of the wrist-worn gadgets available. Here are our picks for the best fitness trackers available right now.
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Business

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Computing

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Social Media

Walkie-talkie voice messaging finally comes to Instagram

In its latest grab from messaging apps, Instagram now lets you send walkie-talkie style voice messages. Apps such as Facebook Messenger, WhatsApp, Snapchat, and iMessage have offered the feature for some time.
Social Media

‘YouTube Rewind 2018’ is about to become its most disliked video ever

YouTube is about to achieve a record it really doesn't want — that of "most-disliked video." Yes, its annual recap of featuring popular YouTubers has gone down really badly this year.