Super Bowl blackout generated 231,500 tweets per minute, and other social media numbers

social super bowlThe Super Bowl has come and gone, but not without dramatic flair. Between the electrical outage, the 49ers near comeback, and the mystical alien-meets-angel entity that is Beyoncé, Super Bowl XLVII offered plenty of entertainment – and apparently kept us talking and typing. In true Twitter fashion, the microblogging platform has released some numbers and details about the day, including:

  • We (unsurprisingly) beat last year’s Super Bowl tweets, racking up 24.1 million tweets about the game.

  • The biggest moments that got us button-mashing were: The power outage (231,500 tweets per minute, or TPM); the 108-yard kickoff return by Raven’s Jacoby Jones (185,000 TPM); the Raven’s winning moment (183,000 TPM); Jones’ 56 yard caught pass for a touchdown (168,000 TPM); and Gore’s 49ers’ touchdown (131,000 TPM).

  • The most mentioned players were Ray Lewis, Joe Flacco, Colin Kaepernick, and Jacoby Jones.

  • Of course, the athletes were nearly overshadowed by Beyoncé, whose halftime show spawned 5.5 million tweets (more than were sent during the entire game last year) – including this gem from none other than the first lady herself.

Advertising was naturally a major part of the game. This was the year commercials had pre-event advertisements as teasers … seriously. But the power outage managed to steal their thunder: A handful of brands were able to capitalize on the awkward moment with some incredible quick thinking. Check out these seriously topical promos that hit the Web while the lights were out:

Also getting some attention? The alleged Beyoncé wardrobe malfunction. Sure, it’s no Janet Jackson moment, but there’s already plenty of talk around the World Wide Web about an intimate moment we may have quickly witnessed.

Perhaps the only thing that could have distracted us (but really, could it?) is straight-laced, almost-boring Joe Flacco’s very obvious F-bomb. Oh CBS … we suppose it’s nice to know there’s someone out there having a worse Monday than the rest of America.

Instagram also released some Super Bowl related stats: “Over three million photos that mentioned Super Bowl-themed words in their captions were shared today; and at peak, more than 450 photos about the game were posted every second. During the halftime show, over 200 photos per second were posted about Beyoncé (@baddiebey) alone.” 

instagram sb round up

The photo-sharing network also commented on CBS using Instagram images (from the Ravens and 49ers players – don’t freak out about the company taking users’ photos) in its pre-game show and Oreo’s Instagram contest. If that’s not a sign of the times, we’re not sure what is. 

To sum things up a little and add some perspective, Twitter was mentioned in 50 percent of commercials during the game, Facebook in 8 percent… and Google+ went home empty-handed. And there you have it: Super Bowl XLVII and all the social stats that went with. 

Product Review

Why spend more? The Yoga Chromebook outdoes most laptops for $600

The Yoga Chromebook features great build quality, a 1080p display, and all-day battery life. All that for $540? That’s right, but there’s one catch.
Home Theater

These awesome A/V receivers will swarm you with surround sound at any budget

There is no one-size-fits-all approach to shopping for a receiver, so we assembled our favorites for 2018, at multiple price points and all loaded with features, from Dolby Atmos to 4K HDR, and much more.

Hey, Sony! If you make a PS2 Classic, it needs these games

158 million PS2 consoles were sold worldwide during its lifecycle, making it the most successful video game console of all time. It was hard, but we narrowed down the PS2's vast library of games. Here are the best PS2 games of all time.
Movies & TV

Ice meets fire in HBO's latest 'Game of Thrones' season 8 teaser

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Social Media

You can now share saved Facebook posts with a Pinterest-like collection tool

Facebook collections can now be shared with friends if you also want to allow them to contribute to the list. Facebook is rolling out an update that allows users to add a contributor to their collections, or lists of saved Facebook posts.

Broadway actor tells Kanye West to get off his phone during opening night

Theater actors can get understandably upset when they spot someone in the audience fiddling with their phone instead of watching the show. The other night that audience member was Kanye West, and he got called out for it.
Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.