Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Twitter wants you to get more creative, now lets you post videos of up to 140 seconds

twitter quick replies logo on apple iphone 5s
If you’re a Twitter user that’s always felt 30 seconds is just a bit too short for your video masterpieces, then we have some good news for you. The social networking site has just upped the limit for moving pictures to 140 seconds. See what they’ve done there? That’s right – the figure matches perfectly with the character limit for tweets. Brilliant.

Announced Tuesday, the company said in a blog post it decided to extend the length because video is becoming “increasingly central to the real-time conversations happening on Twitter,” noting that video tweets on the platform have increased by more than 50 percent since the start of this year.

Twitter is also making a significant improvement to how it surfaces related videos for users to watch, a move it hopes will help boost engagement on the struggling platform. Launching “soon,” when you tap on a video tweet on your timeline you’ll notice a bunch of suggested clips listed below. If one catches your eye, simply tap and view.

With other social media companies – Facebook among them – pushing more aggressively into video, it’s no big surprise that Twitter is moving in the same direction. Instagram, too, also extended its video limit recently, pushing it to a full minute, up from 15 seconds.

Twitter’s recently announced acquisition of London-based Magic Pony to help boost video quality also signifies its increasing focus on video, while Twitter-owned Periscope and Vine could also benefit from the buyout.

Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.

— Twitter Video (@video) June 21, 2016

Speaking of Vine, the video-loop platform is also rolling out 140-second videos, though at this stage it’s being tested with a limited number of users. “Hang on,” you say, “I thought Vine was all about six-second shorts.” Well, it is, and will remain that way, except that you might soon start seeing a “watch more” button with some of those short videos. This’ll take you to a longer, related video, with the preceding six-second loop having essentially served as a trailer. No, we don’t know if it’s a good idea either. Which is why Vine is testing it.

It’s been a busy Tuesday for Twitter. The San Francisco company also rolled out an new iOS-only app called Engage, primarily for “creators, influencers, and public figures,” that acts as a one-stop shop for “real-time data and insights” about their tweets. You can read more about Engage here.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
More status options coming to Twitter, including ‘don’t @ me’
Twitter app on the OnePlus 10T.

Twitter's Status feature might be shaping up to be kind of useful. That is, if its latest update ends up sticking around.

On Monday, Jane Manchun Wong tweeted an image of various status options that Twitter Status apparently now offers. While the image did include a few options that had already existed (such as "Spoiler Alert" and "Hot Take"), the image also shows that a number of new status options have appeared. And as Wong notes in her tweet, some of these new statuses include common Twitter slang phrases like "That's it, that's the Tweet," and "Don't @ me."

Read more
New feature shows that even Twitter wants to be like TikTok now
Twitter's new full screen feature for videos on the mobile app.

Is TikTok the new queen bee of social media? It appears so as even Twitter couldn't resist copying TikTok. Twitter's latest feature announcement seems to be yet another indication that the viral video app sensation is clearly the new leader among its peers. After all, TikTok is setting trends and its competitors are all following them.

On Thursday, Twitter announced two new video-focused features for its app and one of those features bears a strong resemblance to TikTok. That feature (known as the "immersive media viewer") allows users to open videos in a vertical "full-screen mode" -- just like TikTok -- and continue to view more videos by swiping up (also just like TikTok).

Read more
Searches for health topics on YouTube now highlights personal stories
The red and white YouTube logo on a phone screen. The phone is on a white background.

Google and TikTok aren't the only places people look for information on health issues. YouTube is another resource people look to for educating themselves on health-related topics. Now, YouTube has launched a new feature in an attempt to further support those queries in a different way.

On Wednesday, the video-sharing website announced its latest feature via a blog post. Known as a Personal Stories shelf, the new search-related feature will yield a "shelf" of personal story videos about the health topics users search for. Essentially, if you search for a health topic, a Personal Stories shelf may appear in your search results and it will be populated with YouTube videos that feature personal stories about people who have experienced the health issue you searched for.

Read more