Chuck fans turn to twitter to save the show

Twitter Chuck via we give a chuck

NBC‘s spy-nerd-next-door series Chuck is once again on the bubble between renewal and cancellation. This time the show’s fans have decided to shift gears and use the power of social media in their mission to get Chuck picked up for it’s fifth season. This week, the fans have begun a twitter campaign in an effort to become more visible to the show’s advertisers.

Every Monday, according to: We Give a Chuck the fan site which is organizing the campaign, Chuck fans will simply tweet to the advertisers when they see a commercial while the show is airing. The fan site gives a list of guidelines and what to include in each 140 character tweet:

  • Include the the twitter handle for both advertiser and NBC
  • A mention that the ad was seen on #Chuck. The closer in time between the sent tweet and the commercial’s airing the better.
  • The hashtag #NotANielsonFamily.

A sample tweet would be like: “@McDonalds just saw your ad on @NBC’s #Chuck, my reasons to live are Chuck and BigMacs! #NotANielsenFamily”

The last hashtag NotANielsenFamily represents the point the fans are trying to get across. They believe the Nielsen ratings system is faulty and isn’t presenting the fans accurately. In an email to, co-founder Kris Schneider said,“The Nielsens are basically just a tool to tell a network and advertisers that people are watching the commercials aired during a show.” The Twitter campaign aims to do the same thing, but with better data.

Organizers have previously targeted Nielsen families in order to get them to watch the show and fans have mailed postcards to advertisers, but the twitter campaign seems to be more direct and already seems to be showing much promise. Honda and Diet Pepsi’s twitter accounts have given a positive response to this past Monday’s efforts.

The campaign’s progress, whether it succeeds or fails, may provide valuable information on social networking’s sway over the real world.

Social Media

Vine co-founder launches beta test for new video-looping app Byte

Vine co-founder Dom Hofmann has finally launched the beta version of Byte, a new video-looping app expected to closely resemble the one that closed down in 2017 after owner Twitter withdrew support.
Movies & TV

Netflix vs. Hulu: Which streaming service is right for you?

Netflix and Hulu are two of the biggest names in streaming entertainment. Our guide will help you decide which streaming service has the content you want and the best value for your limited budget.
Movies & TV

The Game of Thrones season premiere was pirated 54 million times in 24 hours

Winter is here, and so are the pirates. The debut episode of Game of Thrones' final season was pirated 54 million times in the 24 hours after it aired, almost tripling the show's official viewership totals.

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.
Social Media

Twitter’s experimental Twttr app is even more popular than the real thing

Twttr, the new app that lets regular Twitter users test new features, is proving more popular than the main app, according to the company. The revelation suggests some of the innovations may land for all Twitter users soon.
Social Media

Messenger and Facebook, together again? Facebook tests integrating chats

Longing for the old days where Facebook and Messenger were one app? Facebook is testing an integrated chat option. While Messenger remains more feature-rich, the test brings some chat functionality back into the Facebook app.
Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.
Social Media

Facebook toys with mixing Stories and News Feed into one swipeable carousel

Facebook's News Feed could look a lot like Stories if a prototype the social media giant is working on rolls out to users. The design change mixes Stories and News Feed posts into a full-screen slideshow that users swipe left to navigate.
Social Media

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger launched a dark mode last month, but to activate it you had to message the crescent moon to someone. Now it's been rolled out officially, and it can be accessed in a far more sensible way — via settings.
Smart Home

Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others.
Social Media

Facebook says it unintentionally uploaded email contacts of 1.5 million users

Facebook says that over the last two years it unintentionally uploaded the email contacts of 1.5 million users as they signed up to the social networking service. The process has ended and the email addresses are being deleted.
Digital Trends Live

Digital Trends Live: Facebook data security, Ubisoft helps Notre Dame, and more

Join DT Live as we discuss Facebook security issues, Ubisoft's plan to help rebuild Notre Dame, and more. We are also joined by Emily Teteut of Snap the Gap, Jennifer Sendrow of New York Public Radio, and DJ and producer Zeke Thomas.