Skip to main content

Yahoo takes #1 spot, knocks Google down to #2 in US Internet traffic

You read that right – Yahoo received more U.S. Internet traffic than Google in July, according to the latest monthly report of the top 50 U.S. Web properties from comScore. Google has held the number one traffic spot for the past two years. The last time Yahoo found itself in the top position was May 2011.

By comScore’s count, Yahoo received 196,564,000 visitors during the month of July. Google came in a close second, with 192,251,000 visitors. Microsoft Web properties, Facebook, and AOL sites all rounded out the top five.

Yahoo comScore traffic report July 2013
Image used with permission by copyright holder

Yahoo’s boost in traffic numbers follows the company’s $1.1 billion purchase of Tumblr in May. ComScore lists Tumblr.com sites, which reportedly have a combined total of 300 million users and 120,000 new sign-ups each day, as its own entry, coming in at number 28 on the list with 38,367,000 U.S. visitors in July. According to a footnote on the comScore report, “some portion” of Tumblr’s traffic was assigned to “other syndicated entities” – presumably Yahoo. It is not entirely clear, however, what “some portion” means. But considering Tumblr is now part of the Yahoo network, we would guess that portion is around 100 percent.

Recommended Videos

The Tumblr acquisition is part of Yahoo CEO Marissa Mayer’s efforts to revive Yahoo’s brand, and return the company to its place as a top player in the Internet ecosystem. In a statement released in May, Mayer predicted that “Tumblr+Yahoo could grow Yahoo’s audience by 50 percent to more than a billion monthly visitors, and could grow traffic by approximately 20 percent.” In fact, Yahoo’s traffic for July 2013 is exactly 20 percent higher than its July 2012 traffic. 

Needless to say, Marissa Mayer and the Yahoo team are probably having a very good day.

Andrew Couts
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
Bluesky finally adds a feature many had been waiting for
A blue sky with clouds.

Bluesky has been making a lot of progress in recent months by simplifying the process to sign up while at the same time rolling out a steady stream of new features.

As part of those continuing efforts, the social media app has just announced that users can now send direct messages (DMs).

Read more
Reddit just achieved something for the first time in its 20-year history
The Reddit logo.

Reddit’s on a roll. The social media platform has just turned a profit for the first time in its 20-year history, and now boasts a record 97.2 million daily active users, marking a year-over-year increase of 47%. A few times during the quarter, the figure topped 100 million, which Reddit CEO and co-founder Steve Huffman said in a letter to shareholders had been a “long-standing milestone” for the site.

The company, which went public in March, announced the news in its third-quarter earnings results on Tuesday.

Read more
Worried about the TikTok ban? This is how it might look on your phone
TikTok splash screen on an Android phone.

The US Supreme Court has decided to uphold a law that would see TikTok banned in the country on January 19. Now, the platform has issued an official statement, confirming that it will indeed shut down unless it gets some emergency relief from the outgoing president.

“Unless the Biden Administration immediately provides a definitive statement to satisfy the most critical service providers assuring non-enforcement, unfortunately TikTok will be forced to go dark on January 19,” said the company soon after the court’s verdict.
So, what does going dark mean?
So, far, there is no official statement on what exactly TikTok means by “going dark.” There is a lot of speculation out there on how exactly the app or website will look once TikTok shutters in the US.

Read more