Skip to main content

YouTube may finally loosen its rigid rules around copyrighted music

YouTube video creators could one day have the option to use copyrighted music in their videos and still earn money on their videos.

Expanding Partnerships with the Music Industry, Subscribers from Posts, and Studio Mobile Navigation

According to a YouTube video posted on Tuesday by the Creator Insider YouTube channel (a channel that shares updates from the “YouTube Creator technical team”), YouTube is currently testing giving its creators the option to include “copyrighted content” from the platform’s music industry partners. Not only that, but creators are also expected to be able to earn money on these videos.

And according to a YouTube Help article on the matter, this access to copyrighted music option is a current “feature experiment” that YouTube is still working on and is only being tested “with a limited set of creators” right now. More information about this feature is expected to come out “in the coming months.”

Getting demonetized on videos has been a constant struggle for creators on the YouTube platform over the years — a pretty stark contrast to other social media platforms.

If all of this sounds familiar to you, you’re not alone. YouTube isn’t the only platform trying to allow its creators to use copyrighted music in their videos. Facebook is doing it too. Just last week, Facebook launched its own Music Revenue Sharing program that allows its creators to still earn revenue on videos in which they added licensed music. Facebook’s Music Revenue Sharing program lets creators earn a 20% revenue share if they use licensed music (from Facebook’s music library) in their videos.

Now that YouTube is now working on letting its own creators have access to copyrighted music, it seems more and more likely that this recent push from social media platforms to encourage their users to create more original content isn’t going away anytime soon. At least not while TikTok continues to succeed with its constant flow of original videos, that are often shared on Facebook, YouTube, and Instagram.

Editors' Recommendations

Anita George
Anita has been a technology reporter since 2013 and currently writes for the Computing section at Digital Trends. She began…
YouTube brings pinch to zoom and video navigation changes to everyone
The red and white YouTube logo on a phone screen. The phone is on a white background.

YouTube is updating its user interface with a slew of changes, and chief among them are the pinch-to-zoom feature and "precise" video navigation.

On Monday, YouTube announced quite a few updates to its viewing experience on mobile and web. Notably, the video-sharing platform said that it was finally "launching pinch to zoom and precise seeking to all users starting today."

Read more
YouTube to overhaul channel names with @ handles for all
Youtube video on mobile. Credits: YouTube official.

YouTube is launching “handles” to make it easier for viewers to find and engage with creators on the video-sharing platform.

The change means that soon, every channel will have a unique handle denoted by an "@" mark, "making it easier for fans to discover content and interact with creators they love," the Google-owned company said in a post announcing the change.

Read more
Searches for health topics on YouTube now highlights personal stories
The red and white YouTube logo on a phone screen. The phone is on a white background.

Google and TikTok aren't the only places people look for information on health issues. YouTube is another resource people look to for educating themselves on health-related topics. Now, YouTube has launched a new feature in an attempt to further support those queries in a different way.

On Wednesday, the video-sharing website announced its latest feature via a blog post. Known as a Personal Stories shelf, the new search-related feature will yield a "shelf" of personal story videos about the health topics users search for. Essentially, if you search for a health topic, a Personal Stories shelf may appear in your search results and it will be populated with YouTube videos that feature personal stories about people who have experienced the health issue you searched for.

Read more