Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

The Apple Watch "does too much," says Fitbit CEO

fitbit ceo apple watch complicated news version 1459768198 charge hr 2
Image used with permission by copyright holder
James Park, CEO of Fitbit, thinks the biggest problem with wearables is that they do too much, singling out the Apple Watch as one of the devices he considers too complicated. Park, speaking to The Telegraph, also called out companies for not promoting the benefits of these feature-packed wearables, and doing a poor job of telling you why one should be on your list of cool products to buy.

Although Park says simplicity rules in wearables, it seems more complicated products from the company will come in the future. He says Fitbit sees the potential for smarter wearables, and considers those that integrate with smart home products, provide far more in-depth notifications, or can facilitate payments and prove identity a, “huge opportunity.” These features, along with improved fitness and health tracking technology such as blood pressure monitoring and even genomics, may end up being part of future Fitbit wearables.

Calling the Apple Watch and competing Android Wear smartwatches, plus many other smart wearables, overly complicated, echoes comments made by several companies during Mobile World Congress this year. In the absence of any major Android Wear announcements at the show, firms producing wearables that focus on style over features said simplicity was what people wanted, and that there was confusion about how to create and market feature-rich wearables to regular people.

This has also been Fitbit’s approach, and Park says it knew from the company’s formation in 2007 that, “fitness was the killer app,” for its products. Research quoted by Park shows the company has a 30% share of the wearables market, twice its closest rival. Despite this, the recently launched Blaze smartwatch does encroach on Apple and Android Wear’s territory, and wasn’t well received. Both it and the new Alta wristband have sold more than a million each, the latter doing so in three weeks compared to a month for the Blaze.

Editors' Recommendations

Andy Boxall
Senior Mobile Writer
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
These two Apple Watches are now banned in the U.S.
watchOS 10 Smart Stack widgets on the Apple Watch Ultra 2.

Apple halted the sales of two Apple Watch models earlier this month following a court ruling that the company violated patent laws. Apple’s last hope was the White House, which could offer the company a respite from a sales and import ban with a veto order. However, Apple didn’t get any such relief from the Biden Administration on the sales ban covering the Apple Watch Series 9 and the Apple Watch Ultra 2.

In an executive release issued by President Biden’s office, the White House has decided to uphold the sales ban suggested by the United States International Trade Commission (ITC). The Office of the United States Trade Representative conducted the final review of the U.S. ITC’s verdict, which concluded that Apple infringed on patented technology owned by Masimo and Cercacor Labs.

Read more
I’m glad I never bought the Apple Watch Ultra 2
Modular Ultra watch face on an Apple Watch Ultra.

When Apple launched the original Apple Watch Ultra in 2022, it wasn’t a complete surprise since Apple had been rumored to have a more “rugged” Apple Watch model coming for a couple of years. But what was surprising was just how good the original Apple Watch Ultra was — even for people who never plan to go scuba diving or climb a mountain.

In 2023, Apple released the Apple Watch Ultra 2, which is identical to the original on the surface. But on the inside, it has the new S9 chip for localized Siri requests and the Double Tap gesture. Other than that, there’s really very little difference between the two; there wasn’t even a new color to differentiate between the original and the new one.

Read more
You’re running out of time to buy a new Apple Watch. Here’s why
A person wearing the Apple Watch Series 9.

The Apple Watch Series 9 and Apple Watch Ultra 2 are two of the best smartwatches you can buy in 2023. Unfortunately, you soon won't be able to buy them from Apple. On Monday, December 18, Apple confirmed it will stop sales of both Apple Watch models beginning December 21.

In a statement sent to 9to5Mac, Apple confirmed it is "pausing sales of the Apple Watch Series 9 and Apple Watch Ultra 2 from starting December 21, and from Apple retail locations after December 24."

Read more