Study: People want Apple Watches, aren’t sure why, refuse to pay for them

apple watch shipments 2016 store
The next big thing, or a big bust? The jury’s still out on that particular question when it comes to wearables, but according to new research from Juniper Research, consumers certainly aren’t willing to lay down the big bucks for these gadgets. In a survey of over 2,000 smartphone owners in the U.S. and the UK, only one in five respondents said they were willing to spend more than $175 on any kind of wearable. And considering that the Apple Watch and other recently released high-end devices start at nearly double that price, things aren’t looking too rosy for potential sales numbers.

That being said, survey results found that consumers apparently want what they can’t have — despite reporting limited budgets, the research also found that the vast majority of participants preferred the Apple and Samsung brands. In fact, over 75 percent of respondents said they’d opt for one of these two makers if given the choice, despite the fact that they also produce the most expensive wearables on the market.

Apple with its Apple Watch (which starts at $349) won the coolest brand honor from Juniper Research, but the overall problem that buyers seem to have identified with wearables is their lack of clear functionality. Whereas fitness trackers like the FitBit or Pebble have a clearly defined use case (and are significantly cheaper to boot), it’s a bit unclear how having the equivalent of your phone on your wrist is particularly useful on a daily basis.

This sentiment was recently echoed by the BuzzFeed staff. When the editorial team was surveyed on their feelings about their (free) Apple Watches, the media site found that “the majority felt it wasn’t worth its price ($350+) and said they wouldn’t recommend it to others.” In fact, an overwhelming 80 percent said they “wouldn’t recommend that someone else buy an Apple Watch” due to “limited app and overall functionality, less than desirable battery life, and a confusing interface.”

So if you haven’t jumped on the wearable bandwagon yet, chances are you’re not alone. And really, you may be on the right side of the fence on this one.


Before buying a Fitbit or Apple Watch, check out these fitness trackers under $50

Fitbit and Apple Watch are top of the line when it comes to fitness trackers but if you want to save, we have alternatives. If 2019 is the year you keep track of your health and budget your expenses, then take a look at these fitness…

Here are all the awesome games you can play without a fancy graphics card

Just because you don't have a dedicated graphics card, it doesn't mean you can't enjoy some of the best games out there right now. This is our list of the best games you can play on Intel integrated graphics.

Here are 20 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great small gift ideas), we've rounded up 20 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth keyboard.

From Air to Pro, here are the best MacBook deals for January 2019

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.

Start your fitness journey with the best Fitbit deals available now

If you're ready to kick-start your fitness regimen (or just take your current one to the next level), we've created a quick rundown of the best, most current Fitbit deals to help you decide which one is best for you.

It’s time to check out the best Apple Watch deals for January 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Emerging Tech

Awesome Tech You Can’t Buy Yet: heat-powered watches, phone cases with reflexes

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Product Review

Apple brought ECG tracking to consumers. Withings is making it affordable

The Apple Watch Series 4 starts at $400, and the highlight function is the electrocardiogram, which has the potential to save lives. Withings’ new Move ECG has the same capability but at a fraction of the cost.

Walmart slashes prices on the Fitbit Versa smartwatch and Charge 3

We are officially halfway through January, and for a lot of us, that means the struggle to stick to our New Year's resolutions is in full force. Walmart is offering some great discounts on Fitbits to help you stay on track.

How to switch TicHealth to Google Fit on the Mobvoi TicWatch C2 and TicWatch Pro

The Mobvoi TicWatch C2 and TicWatch Pro are both much-loved and feature-packed watches, and they offer excellent fitness tracking. Recently, Mobvoi has switched out Google Fit for TicHealth, but you can switch them back. Here's how.

Mobile World Congress (MWC) 2019: Complete Coverage

There's no bigger show for mobile tech geeks than Mobile World Congress in Barcelona, Spain: where flagship phones are born and intriguing new wearables shine. And this year, where foldable phones and 5G are likely to dominate the news. For…

Omron HeartGuide brings blood pressure monitoring to your wrist

High blood pressure leads to heart attacks, strokes, and many other health problems, so it's important to keep an eye on. Omron's HeartGuide is a fitness tracking watch that can also monitor your blood pressure from your wrist.

REI slashes prices on Suunto, Garmin, and Fitbit Versa smartwatches

Though fitness trackers and smartwatches can get pretty pricey, REI is offering some sweet discounts on top brands. Right now, you can get a new smartwatch from Fitbit, Suunto, and Garmin for up to 35 percent off its normal price.