Skip to main content

How does Jeb Bush really feel about the Apple Watch?

jeb bush strong views apple watch jebbushemails
Gage Skidmore/Flickr
His bid for the presidency may not be going swimmingly well, but if Jeb Bush is looking to exit politics, he may have an in as a tech consultant. Or at least a tech reviewer. In a recent interview with Business Insider, the former governor of Florida got serious about his feelings about the Apple Watch and its flaws. And as the presidential candidate tells it, those flaws are many.

Bush has served as an unofficial brand ambassador for Apple and its smart watch throughout the campaign, often seen sporting the sleek design on his wrist at rallies, speeches, and other public events. But as it turns out, he still has a few gripes with the product, namely with its battery life and its complexity.

“It requires a lot more work than it needs to. It’s not as intuitive as other Apple products,” he said in his video interview. “The battery gives out too quick,” he added, and also noted that he doesn’t “have time to learn all the applications.” Overall, however, he still seems like a relatively satisfied customer, admitting, “It’s cool,” with a smile.

Speculating on the future of the wearable, he predicted the release of the “iWatch 2 and iWatch 3” that would make the device even easier to use, at least, “for guys like [Jeb Bush].”

But what does Jeb Bush have on his Apple Watch? The former president’s brother also gave Business Insider a roundup of his favorite apps, including CBS Sports Fantasy for his all-American sports news, the AP app for staying up-to-date on current events, Kayak to help him and his team travel from place to place on the campaign trail, Kindle for his reading pleasure, and of course, the Wall Street Journal.

In fact, Bush claims to have an impressive 40 apps on his Apple Watch, which he uses “a lot,” so he sort of is quite the expert.

Ever the loyal customer, the Republican promised to hold out as an Apple Watch user “until someone comes out with something better.”

Well done, Apple. You’ve got a Bush on your side.

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
This reliable leaker has some bad news about Apple’s M2 Pro chips
A digital illustration of the Apple M2 chip with a blue and purple color scheme.

We previously reported on rumors of Apple's upcoming M2 Pro chip using TSMC's 3nm processes this fall, but it seems those rumors were wrong. Reliable sources now say Apple is sticking with 5nm processes for the M2 Pro and M2 Max chips.

The first report comes from reliable industry analyst Ming-Chi Kuo, who posted several leaks on Twitter yesterday. He said the new 14-inch and 16-inch MacBook Pros with M2 chips will keep their current 5nm processes, with mass production slated for late 2022.

Read more
Apple Watch’s exciting feature road map is stacked
Apple Watch Series 7 worn on someone's wrist.

Apple is reportedly prepping a smorgasbord of exciting new features and capabilities for the Apple Watch in the coming years. As per a Bloomberg report, Apple is planning to add new features targeting sleep, fitness, and medication management for women. The Workout app for Apple Watch is touted to get new metrics and support for more exercise types.

A body temperature sensor is also said to be in the pipeline, and might appear on the Apple Watch Series 8 slated to arrive this fall. Per a report from The Wall Street Journal, the temperature sensing-capability will come in handy for fertility management, telling women about the state of their ovulation cycle.

Read more
Did Apple just forget about its brand-new Studio Display?
The Mac Studio and Studio Display on a desk.

Apple neglected to include the Studio Display in its latest iOS update, and the consequences were pretty bad: A lot of users ran into an error when the monitor tried to download the patch.

The issue came to light when Apple updated iOS to 15.4.1 and stopped supporting the previous version.

Read more