Skip to main content

New Balance joins up with Intel and Google for its first smartwatch, due later this year

new balance digital sport android wear watch news 3d printed shoe
Image used with permission by copyright holder
It’s not just the likes of Fossil, Casio, and TAG Heuer that are jumping onboard the smartwatch train, trying to mix it up with the established technology companies; fitness brand New Balance will bring out its own Android Wear smartwatch later this year, as part of a new Digital Sport range of smart wearable products.

The as yet unnamed watch will be primarily aimed at runners, and feature GPS so it can track routes, plus provide enough storage space for music, which can be played back without the need to carry a smartphone at the same time. Intel will provide the power, just like it does with the Fossil and the TAG Heuer watch. New Balance is also working with Google, along with app developers behind Strava and Zepp, to produce the smartwatch.

Strava’s involvement will see the creation of the New Balance Run Club, a social network designed to bring runners together, organize events, and for runners to share accomplishments. The Run Club will launch in early 2016 in the U.S., with Europe and Asia coming soon afterwards.

New Balance’s Digital Sport division is also working on embedded technology, where fitness-related sensors will be built into items of clothing and footwear — we’ve seen Chinese brand Li Ning do something similar with Xiaomi’s input — plus produce more performance orientated products. Details are slim on this, but New Balance talks about a “micro-fob” that will sense, analyze, and report on athletic ability.

The smartwatch is the first product expected from New Balance Digital Sport, but we’re going to need some patience, as it’s slated for the 2016 holiday season. That means we’ve got at least nine or ten months before we get our first official look. New Balance isn’t the first fitness brand to examine wearable tech, and it follows in Nike, Adidas, and even Under Armour’s footsteps.

Editors' Recommendations

Andy Boxall
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
Razer Anzu smart glasses deal knocks $140 off the price tag
The Razer Anzu smart glasses placed on top of an open book.

While smartwatch deals have slowly claimed their place in the mainstream, smart glasses haven't turned out to be as popular. Gaming-focused brand Razer, however, is trying to renew interest in smart glasses with the Razer Anzu, which you can currently purchase from Best Buy at $140 off. If you'd like to give them a try, they're available for just $60, less than half their original price of $200.

There have been failures like the Google Glass and Snap Spectacles, and hopeful attempts like Oppo's Air Glass and Apple's secretive project, but the Razer Anzu smart glasses take a different spin on the wearable device by designing them for indoors. While they come with polarized sunglass lenses, their clear lenses are more useful with their blue light filter, which protects your eyes from screen glare to prevent discomfort even after hours of playing video games or working from home. The smart glasses, which also have a built-in omnidirectional microphone and speakers, may also be more comfortable to wear for an extended period of time compared to headsets and headphones. You'll enjoy smooth, stutter-free sound with the Razer Anzu's low latency audio with a 60ms Bluetooth connection.

Read more
The best Samsung Galaxy Watch 4 screen protectors
Person holding skateboard while wearing the Samsung Galaxy Watch 4.

A new, sleek design and digital bezel help the Galaxy Watch 4 stand out in the crowd and set it apart from the traditional style of the Galaxy Watch 4 Classic. Whether you've picked up a 40mm model with a 1.2-inch Super AMOLED screen or opted for more screen real estate with the 44mm model, that stand-out design needs protecting from scratches and knocks. That means it's time for our picks of the best Samsung Galaxy Watch 4 screen protectors, with something to suit all budgets.

These screen protectors will all fit the 40mm or 44mm models of the Galaxy Watch 4. If you've got a Samsung Galaxy Watch 4 Classic, these won't fit.
Spigen Glas.tR EZ Fit Screen Protector

Read more
How to remove watch links from the strap on your new watch
how to remove watch links fossil q explorist

There’s no such thing as a one-size-fits-all smartwatch. If your wrists are on the smaller size, then you may find that your new smartwatch is dangling from your wrist and sliding up your forearm. No need to worry — it's a common problem. Chances are there are at least one too many chain links on the strap, but adjusting a metal-link smartwatch band isn't as difficult as you might think — and doesn't usually require a trip to the jewelers.

We'll take you through everything you need to know and the tools you'll need handy to remove links from your smartwatch so it fits snugly on your wrist.

Read more