Skip to main content

Tag Heuer reimagines its beautiful, $1,800 WearOS smartwatch for 2020

Tag Heuer, the first Swiss watchmaker to embrace touchscreen smartwatches, has announced the third generation of its wearable, called simply the Tag Heuer Connected. The company has stayed with a similar design to the previous versions, but with some key alterations both inside and out to bring it up to date.

Image used with permission by copyright holder

This is a luxury smartwatch, which means it’s made from high-end materials. The Connected watch comes in a choice of three polished or brushed stainless steel cases, plus one made from grade 2 Titanium, each with a fixed ceramic bezel. On the stainless steel models, this comes in either a metal or PVD black finish, while the Titanium version gets a matte black PVD bezel. (PVD, or Physical Vapor Deposition, is a process that vaporizes a number of metals, and then binds it on a surface, in layers, in a heated vaccuum.)

The new Connected watch has a 45mm case that’s 13.5mm thick, and is home to a 1.4-inch OLED screen covered in a piece of sapphire crystal. The resolution is 454 x 454 pixels, which should mean superb clarity and easy-to-read text. This is about the same size, but just a sliver thinner, as the older Connected Modular 45, and obviously much bigger than the Connected Modular 41 version.

On the side of the case is a rotating crown to make it easier to navigate the Google WearOS software, and in the biggest design change over older models, there is a button on either side of the crown to access special features. There’s a choice of strap available, including the comfortable rubber versions seen on previous models in a range of colors, along with a steel version with a folding buckle. The watch has a heart rate sensor, GPS, NFC for contactless payments, and the Tag Heuer Sport app pre-installed. This provides activity tracking, along with a set of golf-specific features sinilar to those seen on the excellent Connected Modular 45 Golf Edition.

Image used with permission by copyright holder

The battery size has been increased to 430mAh, and Tag Heuer expects it to last for a full day even with a one-hour workout, or about six hours when the GPS and heart rate sensor are being used or music is being streamed. The watch uses Qualcomm’s Snapdragon 3100 Wear chipset, making it the first Tag Heuer smartwatch to adopt the platform. A range of specially made watch faces are included, many mimicking designs used on the brand’s traditional watches, and there’s a new ultra-precise Tag Heuer stopwatch app.

What’s not clear at the moment is whether Tag Heuer will continue offering a mechanical body that’s compatible with the strap system. This set the previous Connected watches apart from the competition. However, for this new version it has dropped the “Modular” part of the name, and makes no mention of a module in the press materials. It may be the older Carrera mechanical watch body is also compatible here too though.

Tag Heuer’s new Connected smartwatch will be available globally from March 13, either in its boutique stores, selected retailers, and online. Prices start from $1,800 or 1,495 British pounds for the steel-cased model with a rubber strap and increase to $2,350 or 1,950 pounds for the Titanium version.

Editors' Recommendations

Andy Boxall
Senior Mobile Writer
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
Android 12L and Wear OS 3 show Google still isn’t serious about tablets and smartwatches
Onn Android Tablet on Table

Late last year, Google introduced Android 12L, its operating system optimized specifically for tablets and foldables. After years of neglect, Google showed it was finally taking the form factor seriously. The same went for Wear OS 3, with Google breathing new life into smartwatches. There's just one problem for both.

As of the time of writing, not one tablet, foldable, or smartwatch has been updated to either of these operating systems. Google has planned to overhaul how its smartwatch and tablet platforms work for the better, but the company's rollout has undermined its ambitious plans.
Google's lofty ambitions

Read more
Montblanc’s newest smartwatch has Wear OS 3 and costs nearly $1,300
montblanc summit 3 smartwatch wear os launch price mont blanc

German luxury brand Montblanc has added a new smartwatch to its portfolio, the Summit 3, targeted at a deep-pocket audience that can shell out $1,300 for one of its timepieces. But what’s truly remarkable about the smartwatch, aside from its eye-watering price tag, is that it runs Wear OS 3 — the latest (and inexplicably delayed) version of Google’s reworked smartwatch operating system.

Wear OS 3 was officially revealed over a year ago, but so far, it has remained exclusive to the Samsung Galaxy Watch 4 and its pricier Classic sibling. The upcoming Pixel Watch will run the latest software update, and Google has confirmed that Wear OS 3 will also land on Fossil Group smartwatches such as the Fossil Gen 6, Michael Kors Gen 6, and Skagen Falster Gen 6. Wear OS 3 is also confirmed for the TicWatch Pro 3 and E3 from Mobvoi.

Read more
Google needs to convince us WearOS isn’t dead (again)
Galaxy Watch 4 in white on the wrist.

If Google needs to achieve one thing during Google I/O this year, it’s to convince us that WearOS isn’t dead. To be saying this in 2022, a year after Google showed WearOS 3 to the world at Google I/O 2021, is hugely depressing. What was seen as a transformational moment, a moment of hope for Google’s wearable tech platform, has turned out to be nothing more than the status quo, as WearOS gets sidelined once again.
Where are you WearOS?
During the past 12 months, there’s been almost no evidence whatsoever that WearOS has been revitalized by the new version. You can still only use it on the Samsung Galaxy Watch 4 or Watch 4 Classic, a smartwatch released in August 2021. Samsung worked with Google to develop WearOS 3, and although nothing has ever been officially said, it’s assumed the company has enjoyed a period of exclusivity due to that.

Galaxy Watch 4 Classic Andy Boxall / Digital Trends

Read more