Amazon gearing up to launch its own brand of groceries

Amazon groceries
Amazon is gearing up to expand its grocery business by launching its own selection of private-label food items.

The plan, uncovered by the Wall Street Journal, would see a range of edible items added to its existing Elements brand. The e-commerce giant has reportedly already sought trademark protection in more than 20 product categories, among them milk, coffee, soup, and baby food.

Elements, which launched in December, currently offers baby wipes to Amazon’s $99-a-year Prime members.

As part of its apparently determined plan to become a one-stop shop for just about anything you can think of, the company is said to be in talks with several private-label food makers, including well established TreeHouse Foods, based in Illinois.

The expected move by Amazon to start selling its own line of perishable products won’t come as a major surprise to many observers, after all, private-label goods are a common feature of most major grocery stores these days. In addition, Amazon already offers non-food private-label products via not only Elements, but its Basics brand, too, while experience in the food-delivery business comes via its AmazonFresh and Prime Pantry offerings.

But as the Journal points out, Amazon will have to take extra care if it’s to start creating its own line of ingestible items. Quality has to be assured, a fact it learned to its cost earlier this year when it had to withdraw its private-brand diapers from sale because they were in need of “design improvements.” It really can’t afford to make the same kind of mistake with fresh food.

The market for private-label goods hit an estimated $120 billion in 2014, a tasty figure clearly not lost on Amazon as it prepares to enter the space.


How much!? British Airways glitch results in $4.2M quote for family vacation

Website errors sometimes cause flight prices to display at way below the correct price. But British Airways recently experienced the opposite issue when it tried to charge a family more than $4 million for a vacation in Mexico.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.

Ford’s born-again Bronco off-roader will soothe your 1990s nostalgia

Ford confirmed it will bring the Bronco back to American showrooms in 2020. We haven't seen the truck yet, but dealers who got a preview of it during a private event say it's a true off-roader aimed directly at the Jeep Wrangler.

Worried about your online privacy? We tested the best VPN services

Browsing the web can be less secure than most users would hope. If that concerns you, a virtual private network — aka a VPN — is a decent solution. Check out a few of the best VPN services on the market.
Home Theater

Hulu vs. Amazon Prime Video: Which streaming service is best for you?

It's hard to dispute Netflix's leadership in on-demand streaming video, it's not alone. Two great alternatives are Amazon Prime Video and Hulu; each with its strengths and weaknesses. Which one is better? We pick the winner.

Want to save a webpage as a PDF? Just follow these steps

Need to quickly save and share a webpage? The best way is to learn how to save a webpage as a PDF file, as they're fully featured and can handle images and text with ease. Here's how.

You can now listen to Google Podcasts on your desktop without the app

The Google Podcasts app is no longer entirely necessary to listen to the podcasts it offers. With a simple tweak of the sharing URL, you can listen to a Google Podcasts podcast on your desktop or laptop without the app.

Delete tracking cookies from your system by following these quick steps

Cookies are useful when it comes to saving your login credentials and other data, but they can also be used by advertisers to track your browsing habits across multiple sites. Here's how to clear cookies in the major browsers.
Social Media

A Facebook, Instagram bug exposed millions of passwords to its employees

Facebook, Facebook Lite, and Instagram passwords weren't properly encrypted and could be viewed by employees, the company said Thursday. The network estimates millions of users were affected.

Get ready to say goodbye to some IFTTT support in Gmail by March 31

If This Then That, the popular automation service, will drop some of its support for Gmail by March 31. The decision comes as a response to security concerns and is aimed to protect user data.

Drunk shoppers spend $48B per year while intoxicated, mostly on Amazon

Drunk shoppers spend more than $400 per year, according to the results of a survey carried out by The Hustle. The drunk shopping industry is apparently worth $48 billion, and Amazon is turning out to be the biggest beneficiary.

Our favorite Chrome themes add some much-needed pizzazz to your boring browser

Sometimes you just want Chrome to show a little personality and ditch the grayscale for something a little more lively. Lucky for you, we've sorted through the Chrome Web Store to find best Chrome themes available.

Need a free alternative to Adobe Illustrator? Here are our favorites

Photoshop and other commercial tools can be expensive, but drawing software doesn't need to be. The best free drawing software is just as powerful as some of the more expensive offerings.
Movies & TV

Apple’s next big event is minutes away: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.