Facebook Now Social Network Leader

According to new figures, Facebook is now top dog among social network sites, having overtaken MySpace.

Online tracking company comScore has released new figures that show Facebook striding ahead to be top of the social network sites. It hit 132 million unique visitors for a remarkable 153 percent growth rate.

By comparison, MySpace managed 113 million unique visitors, scoring just 3 percent growth. The big surprise, and coming up on the outside, has been the largely unknown Hi5. It might have only had 56 million visitors, but its growth was 100 percent.

Worldwide, social networking sites experienced a 25 percent growth in the last year, although in the US, the most mature market, that growth was just 9 percent. Looked at by region, the expansion was 35 percent in Europe, 23 percent in Asia, 33 percent in Latin America, and a very healthy 66 percent in Africa and the Middle East.